Jonathan Richards
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Broadband customers are still experiencing connection speeds less than half those advertised, with the worst offenders being 'high speed' products, a study suggests.
On average, broadband speeds were just 48 per cent of those advertised, with the figure falling to as low as 26 per cent for high speed packages offering connections of 8Mb/s or more, according to the study.
By contrast, customers on 2Mb/s packages experienced average speeds of 1.8Mb - or 88 per cent of the advertised amount, according to broadband-expert.co.uk, a price comparison website.
The study of 41,000 UK broadband connections found that on average, 8Mb/s packages delivered speeds of 3.4Mb/s - or 43 per cent of the advertised amount, with the worst offenders being Toucan and Virgin Media - whose customers experienced speeds 26 per cent and 29 per cent of those advertised respectively.
Among 16Mb/s or higher packages, Virgin's cable service was the fastest, but it still achieved an average of 10.4Mb/s - or 52 per cent of the quoted speed. Only one other provider - UK Online - achieved a speed greater than half that advertised.
The performance was stronger across the board in the 2Mb/s category, with Virgin, Talk Talk and UK Online all achieving slightly higher than the advertised speed. The weakest performers - Tiscali, Pipex, and Toucan - delivered 68, 70 and 73 per cent of their advertised speeds respectively.
"It seems clear that providers are promising speeds far greater than they are capable of delivering with top end packages," William Harvey, technical director of Broadband Expert, said. "If the internet service providers (ISPs) set a realistic expectation of the speeds that can be achieved, they are much less likely to upset consumers than those who advertise fast speeds and deliver less."
ISPs say they only advertise speeds of 'up to' a certain amount, and stress that the actual speed a customer will experience depend on a variety of factors, including their distance from the local exchange, and loading on the network. Several, including BT, also offer 'line checks' at the point of sale, so customers can gauge the likely speed of their home's connection.
Last year Ofcom, the regulator, called for providers to allow customers to try out connections before they signed up as part of an effort to ease what it called "widespread concern" among consumers who experienced slower than advertised broadband speeds.
In a letter to the six largest ISPs, including BT, Carphone Warehouse, Orange and Tiscali, the Ofcom Consumer Panel said: "People need to be able to see what they are buying, what influences the performance of the product, and how to do something about it."
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Under the "Consumer Protection from Unfair Trading Regulations 2008" which are effective as from today (26 May): A "commercial practice is a misleading action if"... "its overall presentation in any way deceives or is likely to deceive the average consumer". Deceived average consumers there are!
Robert , London,
I'm with Virgin & the idea that a slow 2.2Mb
connection gives you a speed of 1.8Mb/s
isn't so. When I had 2.2Mb/s I never got over
900Kb/s download speeds. I now have a 8Mb download speed & average 3 to 4Mb/s.
This can drop to 1500Kb/s at times. Virgin
supplied me with a router to replace my
modem & this has helped a great deal.
Ray Wallis, Hastings, East Sussex
My modem died last week. It died a slow death, during which the reported local loop bandwidth fell from 7.8Mb/s to under 6. So I suspect the design and tolerancing of modems may also play a part in the overall speed, as well as all the others one can list.
I've been in computing since 1980. I've never known a number mentioned in an advert to be anything other than a "guaranteed not to exceed" figure. Why suddenly all this fuss over this one little thing?
Ian Kemmish, Biggleswade, UK
I have Be's 24MB service and actually get around 13MB, which is still amazingly better than any of the 8MB services, even at full strength.
I assume living closer to the exchange would help.
richard john, Wallington, England
Gav, Sheffield:
I do a lot of work with video files and I can assure you that I DO have unlimited service. I have uploaded up to 50 gigs of files in a week to my FTP site and video servers with no complaint of any kind from my ISP.
On the other hand, when I was Tiscali they asked me to leave the service because I dared to download files between 6pm and 11pm.
clivex, Bristol,
Interesting you should say this. I have optic-fibre connection (presumably Broadband) in one place and the regular telephone line connection in the other. The only time you feel some benefit is on YouTube in the evening (JST). Presumably when Europe comes on line, it swamps the system, causing YouTube clips to halt in their tracks. And that's on the Japanese system. What's it's like for you guys in UK doesn't bear thinking about.
Andrew Milner, Karuizawa, Japan
I have a 16Mbps connection from SKY and it runs at about 15.7Mbps which is pretty good. But I do live within 200 yards of my local telephone exchange. And it's only a tenner a month with no volume cap.
clivex, Bristol,
Why can't you find a journalist who can write about this subject with the benefit of some knowledge of it?
I live a long way from the exchange. If I go to BT's line tester I am told I SHOULD be able to get 512 kbps, in reality I get around 2000 kbps. I am well satisfied.
Daid, Hampshire, UK
Most mugs...er...I mean people go with the big companies like Sky, AOL, Virgin, BT, Pipex, etc.
I've been on the net for 12 years now and one thing you learn is stay away from big ISP's. They are so big that the customer is just another unit. They stick as many units as possible on a single pipe and there go's your speed.
If you look at geek sites you'll soon discover that the Big ISP's are always the worst performers. But if you goto sites that dont specialise in BB then they always rate those ISP's highly.
In fact I believe BT was awarded Best ISP of the year recently. Thats laughable in the extreme. No self respecting Net veteran would touch BT with a barge pole.
I'd tell you who I was with but with the readership of The Times being so big I think my connection speed would drop like a stone in a couple of weeks.
There's another thing. NEVER EVER brag to anyone who your ISP is when you've found your fast supplier. Even your bestest friend.
Phill, Wirral, England
These products are often advertised as "unlimited" which as we all know is a complete and utter lie...
Gav, Sheffield, UK
Oh do give over! The product is clearly described as UP TO 8Mbps and depends on factors such as distance from the exchange and line loading. I obtain 3.456 Mbps because I am some distance away from my exchange. I recognise this and I am happy. It is still much faster and much cheaper than my old dial up access at 56kbps.
PaulK, THORNTON-CLEVELEYS,
I'm currently getting around 3mb while paying for an 'up to' 8mb connection. I believe this is due to congestion at the exchange, but I've seen the date for this to be fixed pushed back and back for months on end.
Who to complain to, Ofcom?
You can check the status of exchanges here: http://usertools.plus.net/exchanges/
Brian, Swindon, UK