Sarah Vine
Pick up your copy of Joy Division: Closer at WHSmith today

The month of May has a distinctive smell to it. Not the scent of flowers, or the explosion of new summer fragrances, or the lazy odour of suntan lotion; but the unmistakable, overpowering, cloying whiff of self-tan.
I have always been rather stubborn about self-tanners. I once had a humiliating experience in a tanning booth, and ever since then I have avoided them like the plague. Even last year, when Johnson’s Holiday Skin topped all the sales charts, I was too chicken to try it on myself, just in case I ended up stinky and streaky.
This year, however, assailed by early sunshine and buoyed by the fact that for the first time in years I am, if not exactly slim, then not covered in a thick layer of blubber, I decided to give it a go. I opted for St Tropez Everyday (£12.95, 0115-983 6363), purely on the basis that seasoned self-tanning friends all recommended it: not too strong, not too smelly and with slow, manageable results.
I began by exfoliating, at length, twice. This may seem paranoid, and indeed I was. If there is one thing self-tanner is fatally attracted to, it’s rough skin. So I scrubbed and scrubbed, paying particular attention to elbows, knees and ankles. I then applied the thick, white St Tropez lotion from my feet up, working in sweeping, circular movements. Since there is rather a lot of me, this took some time – but was easier than I had anticipated thanks to the texture of the cream, which is rich and very spreadable.
It absorbed surprisingly fast, so I was able to get dressed after just a few minutes. Before, though, I grabbed a packet of baby wipes and went around the front of the ankles, my toes, knees, elbows, underarms and wrists. Then I got dressed as normal.
To begin with, I noticed nothing. Around 4pm, a very faint whiff of self-tan began to emerge – but it was easily contained with a quick spritz of cologne. That night, however, I realised my schoolgirl error: the cream had accumulated around the inside of my shoes, leaving me with a unpleasant orangey rim on lily white feet: more vigorous exfoliation.
The next day I repeated the process, this time wearing my old Birkenstocks. At school, one of the mums commented on how well I looked. By day three I was starting to feel – and look – distinctly St Tropez. I even dug out an ancient pair of gold sandals and wore them, rather racily and inappropriately, to work. I had forgotten what a tan could do to the old confidence.
I have now settled into a pattern of using it three times a week in place of my normal body cream, which seems to give the perfect subtle glow. The smell is still a problem, but faint enough to mask with perfume or scented moisturiser. Otherwise, I’d say I was a complete convert.
Explore your passion for food with the delights of Thai, Indian & Chinese cooking
In our new series, Tony Hawks takes a dry, wry look at modern life - junk mail, interminable meetings and snooty sales assistants
Read the training tips and advice that helped our London Triathletes
Read our exclusive 100 Years of Fleming and Bond interactive timeline, packed with original Times articles and reviews
The latest travel news plus the best hotels and gadgets for business travellers
Shortcuts to help you find sections and articles
2007
£30,000
2006
£14,337
2008
£39,937
Great car insurance deals online
c.£75,000
GlosFirstmeansbusiness
Gloucestershire
Competitive package
Npower
Midlands
£
£32,795 - £41,545
Universitry of Southampton
Southampton
Competitive Package
Npower
West Midlands
1 & 2 Bed apartments
From £249,995
Great Investment, River Views
Great Dubai Investment Opportunities
from £89,950
low-cost ownership homes in London
Multi–Centre 9 Nights
From only £925pp
View thousands of properties online with your Vacation Rental People
£POA
List your property with two leading travel websites
£POA
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times. Globrix Property Search - find property for sale and rent in the UK. Milkround Job Search - for graduate careers in the UK. Visit our classified services and find jobs, used cars, property or holidays. Use our dating service, read our births, marriages and deaths announcements, or place your advertisement.
Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
Fake tan, fake nails, fakes eye-lashes, bras that lift and enhance, teeth whitener, control pants, the list just goes on! Natural beauty appeals far more to most men, than the Barbie doll (who have to go around in pairs, to have any chance of getting an IQ of double figures). Snog, marry or avoid?
Peter, W-S-M, UK
Over the years i have tried numerous times to achieve a reasonable looking fake tan.To be honest i got fed up with the boring ritual of it all because they never seem to last long.Does anyone know of a longer lasting one?,otherwise i'll remain pale & interesting.
Christine, Oxford, England
i agree with ruth Tandirect it is better by a mile than any other tan i have tried and the mousse is to die for
anne glasgow
anne, glasgow , scotland
tandirect is the best tan around i love it
ruth, rugeley, staffs