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Some of the ideas on the board are doubtless tongue-in-cheek, but this one sums up Google’s ultimate ambition.
Many of the seemingly outlandish suggestions are marked with a big red tick. These are the ideas that have come to fruition in the seven years since Google was founded.
A Google spokeswoman insists with no hint of irony that all the others are being worked on by some of the world’s brainiest boffins somewhere in the labyrinthine corridors of the futuristic university campus they call the Googleplex. Even the one about teleporting.
Google is locked in a race with Microsoft and Yahoo to dominate the internet. In turn, it is intent on transforming our lives into a series of digitised functions out of which it intends to make ever larger fortunes.
Imagine a computer so big and so powerful that none of us will ever again need a PC, just an internet connection to link us to the bit of that giant PC that contains all our data. That internet connection could either come in the shape of a very small, very cheap desktop screen and modem with minimal processing power, a mobile phone or personal digital assistant, or even a television.
Such a world is not so far away. In fact we are three quarters of the way there already and many tech-savvy computer users take advantage of similar services already offered by Google and others.
But to achieve this goal for computer users worldwide Google would need a supercomputer, or supercomputers, the size of, say, two football fields — coincidentally the size of the complex Google is building on the banks of the Columbia River.
Eric Schmidt, Google’s chief executive, said recently that would take about 300 years at current rates to index all the information in the world.
“To be better at what we do we need to have more servers, to be bigger and to be faster,” Urs Holzle, Google’s senior vice-president for operations who is responsible for developing the company’s computing power, told The Times.
But what will it do with all that power and information, once it comes online? The denizens of Google Labs are charged with coming up with life-enhancing inventions that Google can turn to its financial advantage.
Already Google has the rudiments of an internet telephone service called Google Talk. With enough capacity to roll out a reliable service worldwide it could easily take on the likes of BT.
Froogle is the company’s online shopping tool. But imagine being able to order from your mobile phone your groceries from Tesco, a new suit from Selfridges, and a bunch of flowers from your local florist and have them delivered to your front door as you sit on the bus on the way to work.
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