Rhys Blakely in Bombay
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Marks & Spencer’s ready-made curries soon may grace India’s kitchens,
after the British retailer held talks with Reliance Industries about selling
its food range on the subcontinent.
A source close to Reliance said that M&S was among a group of Western
brands that had discussed possible tie-ups with the Indian conglomerate.
Reliance plans to build “seamless malls” - developments that will include
“shops within shops” and standalone boutiques – in large Indian cities,
including Bombay, Delhi and Bangalore, to appeal to India’s burgeoning
middle classes.
M&S has been selling clothing in India since 2001 through a franchise
agreement with Planet Retail, an Indian retailer, but it is yet to make an
impression in the food market. Recent reports have suggested that John
Lewis, which runs the Waitrose super-market chain, is looking at
accelerating its Indian expansion, a move that could hasten M&S’s own
efforts.
Reliance has also held talks with luxury marques, including Versace, Bulgari
and Cartier. The deals that emerge are likely to include joint ventures and
franchise arrangements.
“We expect to have something substantial to announce in four to five months,”
the source said.
India’s highly fragmented retail industry is estimated to be worth nearly
£200 billion a year and is expected to double in value by 2015. However, the
prospect of foreign chains entering the market has triggered political
concerns amid protests from independent retailers. It also remains unclear
whether consumers used to buying fresh produce will have an appetite for
processed food.
The latest talks came after Reliance rebuffed partnership approaches from the
world’s three largest retailers – Tesco, Carrefour and Wal-Mart - to strike
out on its own. India, which is expected to post economic growth of nearly 9
per cent this year, represents a land of opportunity for Western businesses
in industries ranging from telecoms to banking. Reaping profits remains
challenging, however, as M&S learnt in December, when it was forced to
cut the price of adult clothing by up to a third to attract buyers.
M&S said that it had cut prices to position itself as a mid-market
retailer in the eyes of Indian consumers, rather than a high-end brand.
Under Indian regulations, M&S could own 51 per cent of a retail joint
venture in the country and it is thought to be looking for partners.
In November, Stuart Rose, the group’s chief executive, unveiled a
fresh push into international markets, which he expects will account for
around 20 per cent of revenue in five years, from less than 10 per cent now.
The group plans to enter China on a wholly owned basis and is seeking to
trade up to bigger formats of around 40,000 sq ft in India, with a focus on
Delhi, Bombay and Bangalore, he said.
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