David Robertson: analysis
Claim your free 2010 double sided wall chart
If you compare the route maps found at the back of the British Airways and Iberia in-flight magazines, some large holes appear.
From its base at Heathrow, BA is strong going west to the US and east to Asia, especially the old colonial cities of Singapore and Hong Kong.
Iberia’s traffic, meanwhile, is strong going south into Africa and southwest towards Spain’s old empire in Latin America.
Put the two networks together and there are few overlaps, which offers the two airlines an opportunity to get British passengers on to Iberia flights to South America and Spanish passengers on BA flights to the US and Asia.
In the short term, this should make life easier for passengers because booking flights, arranging itineraries and collecting air miles will be simplified.
In the long term, however, passengers may notice some significant changes to the way BA and Iberia organise their flights. Heathrow, one of the world’s busiest international airports, is effectively full, and, with the Conservatives against a third runway, the scope for growth is limited.
That means that BA’s growth is also constrained, so to increase revenues it needs another base. Madrid, with its new Richard Rogers-designed airport terminals, could provide that space.
For example, BA may decide that it does not need to operate a direct flight from London to São Paulo in Brazil, as it could send passengers through Iberia’s hub in Madrid instead. This would free up a slot at congested Heathrow for another flight, perhaps to New York.
Alternatively, the combined BA-Iberia could decide that there is sufficient demand to start direct flights to Seoul in South Korea but a lack of space at Heathrow might mean that the flight would have to leave from Madrid.
These changes could mean that British passengers will have to get used to changing planes in Madrid for flights to all but the world’s major cities.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
1998
£47,955
2004
£56,950
Essex
Check your free Experian credit report before applying
Car Insurance
c. £70,000
The Duke of Edinburgh’s Award
Windsor
£123,460 pa
The Law Commission
London
Southwark County Council
£100,000
Home Office
Liverpool
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Includes flights, accommodation with room upgrades, transfers city tours in Hong Kong and Bangkok.
PremierHolidays.co.uk
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
Choose from the beautiful landscape and tranquil beaches of Oahu, Kauai, Maui & Big Island.
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
Your Comments
Order By: