David Robertson, business correspondent
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Silverjet, the business-class only airline, was fighting for survival last
night after a $25 million (£12.6 billion) rescue package appeared to have
collapsed.
In a sign of how tough the market has become, a cash lifeline arranged with a
Gulf investor only three weeks ago has failed to materialise.
Shares in the airline were suspended yesterday and the company gave warning
that it needed a cash injection “imminently” if it was to keep flying.
The Luton-based carrier, which offers business-class flights to New York and
Dubai for about one third the price of a British Airways ticket, is seeking
finance this weekend but analysts believe it is close to collapse.
BA and Virgin Atlantic are understood to be preparing contingency plans to
help stranded passengers should Silverjet be grounded.
David and Simon Reuben, the property billionaires, are also thought to be
preparing a plan should the company go bankrupt. The Reubens invested £10
million in Silverjet last year and could lead a creditor buyout to gain
control of the carrier’s assets, which include three Boeing 767 aircraft.
It is also rumoured that Silverjet has been asked to start paying for its fuel
in cash, which may require its pilots to carry tens of thousands of dollars
on flights to pay for the return trip.
At the start of this month the company announced that Viceroy Holdings, a
subsidiary of the Viceroy Fund, a hedge fund run by investors from the
United Arab Emirates, would invest $25 million in return for a 28 per cent
stake in the AIM-listed carrier. Lawrence Hunt, the chief executive, said
that a further $75 million would be made available to expand the airline,
which listed 18 months ago. It employs about 110 staff.
However, Silverjet attempted to draw down $5 million of the promised
investment and has so far been unable to do so. Sources close to the carrier
said that it appeared Viceroy had pulled the plug on its package.
Silverjet said yesterday that it was in discussions with “other parties” and
its operations would continue. It has continued to take bookings but now
faces a new threat as passengers become wary of the airline and its
prospects for survival.
The carrier, along with the rivals Maxjet and Eos, was founded in an attempt
to tap the rapidly growing business travel market. However, the new start-up
carriers struggled to match the frequency of flights offered by larger
rivals and other perks such as air miles. Both Eos and Maxjet filed for
bankruptcy protection this year.
Silverjet said last year that it was losing about £1 million a month and this
is rumoured to have doubled in recent months. Its share price has fallen
from 120p at flotation to 13½p before its stock was suspended.
Andrew Fitchie, aviation analyst at Collins Stewart, said: “Silverjet has been
doomed to failure for a long time and the oil price has precipitated that.”
Another airline feeling the pressure from rising oil prices is bmi, formerly
British Midland. The privately held company said yesterday that its pretax
profits had halved to £15 million on revenue up 12 per cent to £1 billion,
partly as a result of rising fuel costs.
However, the carrier has included its Heathrow landing slots as an asset for
the first time and was able to increase its net value by £770 million. This
gives it a total asset value of £800 million, which analysts believe is an
attempt to price the carrier ahead of a potential sale. It is expected that
Sir Michael Bishop, the controlling shareholder, will auction his 50 per
cent stake this year.
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Especially when paying out of my own pocket, I would like Business Class space but don't need all the bells and whistles provided by the big carriers. I think the current business model and target customer may be mistaken. Space up from Premium Y Class and service down from C Class might work.
kenrigg, Hong Kong,
If the SilverJet Board are so convinced their business model works why dont they put up the money themselves instead of asking others to invest, it is not as though these businessmen are short of a few pounds.
Jef Towers, Cyprus,
I hope that silverjet manage to survive. Our flight with them was excellant
geoff Robinson, Havant, UK
We're in the departure lounge at Newark now waiting to board the 19.30 to London and we've just been told we're being delayed for 2 hours due to a "fuelling issue".
Staff are hoping for an update at 7pm but it isn't looking great here.
Glenn Elliott, London, UK
However much passengers criticise the big airlines, they will probably be around to fly you to your destination a few weeks or months after you have bought your ticket.
The game has quickly moved on for these niche business class airlines. Likewise the low cost carriers, just watch them go bust!
Edna Burbridge, Engreve, France
I am afraid that this will be the last time I try a small carrier again.
My mid-July booking is looking pretty bad right now.
Who would book with them right now?
MIke, Bucks County, USA