David Robertson
Win 100 iconic DVDs
Gestures do matter and the decision by Willie Walsh, chief executive of British Airways, to forgo his £625,000 bonus will end speculation over whether he will keep his job.
Mr Walsh has now apologised for the chaotic opening of Heathrow's Terminal 5 in March and personally paid for it as well.
The BA boss has also strengthened his position by delivering on a promise to reach profit margins of 10 per cent, equivalent to an operating profit of £875 million.
This has enabled BA to give shareholders their first dividend in seven years. This is an excellent result and it will not be Mr Walsh's fault when it is not repeated in the coming year.
Sustained high oil prices combined with an economic slowdown will cause havoc in the airline industry and BA's profits are expected to collapse. BA will attempt to mitigate this by reducing capacity next winter and cutting costs but both strategies can only slightly curtail the damage.
Of more significance is the move BA has made to increase the amount of fuel it has hedged. This has increased by about 15 percentage points in the past couple of months and BA now has 72 per cent of its fuel requirements hedged at $88 a barrel during the second half.
This protection could be the difference between BA losing money and making a small profit this year. As a result it is unlikely that investors will blame Mr Walsh for the worsening environment BA finds itself in.
However, there is one area where Mr Walsh could struggle in the coming months. BA's employee relations have always been awkward and the company will meet its pilots' union in the High Court on Monday to decide whether it can take industrial action.
The dispute is over plans to start a new carrier called Open Skies, which will operate from continental Europe to the United States. The pilots are threatening to strike over the introduction of this non-unionised subsidiary and this action could ground the airline, adding to the reputational damage caused by the T5 debacle.
After the good work done by Mr Walsh today, he does not need to weaken his position next week by picking a fight with his workforce.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
36-month car lease
on contract hire for
£359.99 plus VAT pm
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
The UK's leading alternative to showroom finance.
Finance packages tailored to your needs.
Minimum loan of £15,000
Car Insurance
c£100,000 + car, bonus & bens
Lord Search & Selection
Midlands
Competitive salary + NHS pens
The Council for Healthcare Regulatory Excellence (CHRE)
London
Not Specified
The Sheppard Trust
London
£31,842 – £38,378pa
Charity Commision
London, Liverpool or Taunton
Moments from Battersea Park.
For sale with Winkworth.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.