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Sir Richard Branson's Virgin Atlantic admitted today that it is reviewing the future of its famous onboard massage treatments.
The Times reported last week that all 280 beauty therapists working for Virgin had been called to a meeting to discuss the future of their in-flight services.
According to Virgin, its Upper Class passengers have become ambivalent about the service and would rather go to sleep.
The airline said it was reviewing the in-flight treatments but it is almost certain that the service will be scrapped. The beauty therapists are expected to be offered regular cabin crew jobs or be moved to an expanded spa facility at Virgin's Upper Class lounge at Heathrow.
Lyell Strambi, Virgin's chief operating officer, said: “All of our inflight beauty therapists will be offered a job as cabin crew or elsewhere within the airline if the review concludes that the onboard service should be withdrawn. The airline is currently consulting with our staff and their union about the review of its inflight beauty service."
Virgin introduced the service, which is only available on certain flights into and out of Heathrow, in 1990 as a way of differentiating its Upper Class service from that offered by its rivals.
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As one of the first inflight beauty therapists to join the Company I think its a real shame they are stopping this innovative service.
Beauty therapists aspire to fly with Virgin Atlantic and what a wonderful job to have. Virgin may just have lost their flare!
Claire, Cobham, UK
i think its a real shame to be losing the inflight treatments..Its what makes Virgin special.. I think the only problem is ther is not enough tretments to go round all the passengers..aas the therapists are always busy, and thats when people become frustrated..maybe there should be two therapists.. think virgin would loose a lot of people.
Laur, Midlands, England
I am very disappointed by the inevitable despite the claim it is only a review. It was a great idea to offer treatment up in the air as well as on the ground. How they claim it is not valued by the Upper Class customers I do not know. Whenever I fly with Virgin the beauty therapists are always over-subscribed. On the ground there is seldom a convenient time available for a treatment.
Jonathan, Peterborough, UK
As a parent of one of these poorly treated in flight beauty therapists, I think it extremely sad that these highly trained professionals are being 'outed' to put more on the bottom line.
My daughter is always extremely busy trying to fit in as many treatments as possible in the time allowed, and is often commented on the high quality of the treatment.
Despite all the speculation the service has already been pretty much dispanded with immediate effect. My daughter, who has always given 120% to her clients is broken hearted. Despite the facilities in the lounge, not all business travellers, especially women have enough time to take full advantage of them. Whilst on a long haul flight, it is often an oasis to help your state of mind and body to have a one to one 15 minute session with your therapist.
It is sad that Virgin have decided to terminate this service, which was their differentiator in this highly competitive industry.
Georgina Winning, Sunbury on Thames, United Kingdom
You are travelling at over 40, 000 feet, 500 Kts, 20 centigrade, without supplemental oxygen and with food, film, flummery *and* free socks.
Is this not enough for today's sophisticate? Leave these attendants and their paraphernalia on the ground; reduce weight, fuel burn and therefore emissions...
Look out of the porthole - wonder at this God-given treat - yes, for the whole flight!
Richard, Holt,
The treatments were never that great, I've used them several times, they don't really compare with a proper salon experience. The massage is taken whilst sitting on a stool, not lying on a bed, and the client keeps all of their clothes on!
The manicure is OK, but the therapist actually made my fingers bleed last time.
All in all, it's a gimmick, and they would do better to amalgamate the service into their salon in the Virgin lounge at Heathrow - which gives excellent haircuts btw!
David Farrell, Hertford,
What a shame Virgin is going to do away with this service, The beauty therapists have all been trained to a high standard and are immaculate in their appearance, I would have thought that by withdrawing this service will make Virgin just another airline. Sir Richard must be sadden by this move and ask Virgin to think again before making a final decision
lynne, somerset, UK
i would have thought that the lure of the therapist and the fact that this service was already installed in the airline should be promoted more and advertised as the one and only airline to have it. With the openskies and the new generation of business only airlines I am sure that another airline may or should jump in and offer this service....... something I am sure a younger virgin atlantic would have done years ago!! I am afraid I think virgin has lost its edge on inovation , the next thing you will hear is that the on board bar is going to be axed as its weight is costing too much fuel burn!!! prehaps virgin are becoming like its rivals....... BORING AIRWAYS?
Paul, London, UK
This was just a gimmick,people go on planes to get from A to B.With ever increasing fuel costs,this may no longer be the case for many.
stephen hulton, eure, france
Virgin treatments both in the lounge and in the air are as you suggest the way Virgin have differentiated their Upper Class service . Those who want to sleep can indicate their preference not to be disturbed in flight. Whilst it is a bit of a lottery whether the in flight therapist actually gets to you before the end of the flight they are really worth having. It would be a shame to lose them particularly as the in flight food service in Upper Class appears to have suffered in recent years and the opposition seem to be catching up.
Gary , Liverpool, UK