David Robertson
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Ryanair, the budget airline, is closing its website for three days next week after missing a deadline set by the Office of Fair Trading (OFT) to remove misleading prices from the site.
The expensive shutdown will allow Ryanair to revamp its website and meet the OFT’s rules for including taxes and other charges within headline fares.
It could cost the carrier £20 million in lost revenue and is a further blow after it said that profits could halve next year because of worsening economic conditions.
Concern over the airline’s strategy has prompted Deutsche Bank to give warning of a possible “business model failure”.
The OFT gave Ryanair a deadline of January 31 to make changes to its fares. When this was missed, the Ireland-based carrier was given a new deadline of the end of February. The airline is understood to have told the OFT that next week’s three-day website shutdown was to enable it to comply with the new rules.
If it had missed yet another deadline, the OFT could have begun enforcement proceedings against Ryanair. This could have resulted in a court order to shut down the airline’s booking system until the fare changes were made.
The OFT was concerned that airlines were misleading passengers by advertising low fares that did not include extras, such as tax. However, Ryanair said yesterday that it was closing online bookings only to expand the website’s capacity.
A spokesman said: “Our software was designed to cope with 50 million passengers a year and we have reached that, so we are introducing a new site capable of handling more.”
A source familiar with Ryanair’s negotiations with the OFT said: “They were given until the end of February to make the changes and they are now shutting down to make sure they comply.”
The website will be shut for 74 hours from 10pm on February 22 to 11.59pm on February 25.
Ryanair has grown rapidly to become Europe’s largest airline, but it has experienced a number of setbacks in recent weeks. A French court ordered the airline to pay compensation to President Sarkozy and his new wife, the model Carla Bruni, for using their picture in an advertisement.
The airline said last week that its profits for this financial year would be about €470 million (£351 million), but it said that high fuel costs and falling demand could halve that figure next year.
Analysts at Deutsche Bank said that the carrier was failing to get cost benefits from growing passenger numbers and, as a result, had seen a decline in its return on investment. They have called for a “change of strategy”.
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I totally agree with Ben. Also what about the hidden charge of paying by credit card. At no point was I warned there was a cost for paying by credit card. OK, it is now standard practice but I do not know of any other company that charges £27.00 to pay by card for flights!
Clare, Cheltenham
Clare Anderson, Cheltenham,
We travel an enormous amount with Ryanair and have always been more than perfectly satisfied. However, since they are being forced to amend their website, perhaps they may consider the following: where now is 'find cheapest flights'; under 'Timetables' could they please simply list on which days they fly from where to where (they may get some additional custom! - a lot of pepople have work commitments); and perhaps they ought to revise their luggage charges - aren't their baggage handlers worried they may forced out of work? Otherwise, an excellent travel company.
Lynn, Manchester, England
But they're still the cheapest airline. A Ryanair ticket to Barcelona from Bournemouth costs less than a train ticket to London - and you get more legroom on the plane too! What do you expect for a few quid, for goodness sake?!
Simon, Salisbury, UK Wiltshire
The pricing on the Ryanair website is ridiculous - maybe someone like Dave from Flintshire has got used to it, but when suddenly flights to Dublin look less attractive when you realise the £30 quoted for a return flight does not include airport tax, check in charges, and even more outrageously the price of checking in a bag!
By the end of it the flight costs over £100 - and don't even get me started on the expense if you wish to change a passenger...
Ben, Manchester, UK
It's about time that Ryanair was hauled to task for its sneeky, underhand business tactics. Pity the OFT can't force it to stop placing a wheelchair cost on every flight you make - or else force it to declare how many wheelchairs it has bought with the millions they have raked in this way!
Caroline Wigmore, Surbiton, Surrey
Surely it is not fair or reasonable to prosecute Ryanair for failing to comply with OFT requirements. Let's face it, a wonderful precedent for being exempt from the effects of breaching law is our own Scottish Labour Party Leader: Wendy Alexander. You will recall she claimed to have made 'an honest mistake' over receiving illegal donations and has been told that she will not face charges.
Advise to Ryanair: Just claim the delay was 'an honest mistake' and you will walk free!!!!!!
Malcolm, Dundee, Dundee,
Not only does Ryanair not include taxes etc in its headline fares (which, as a regular user of Ryanair, i find irritating), i have also noted that the aggregate cost of the "extras" (including, astonishingly, the quoted airport tax) can vary for the same flight on different days. For example, when fares of GBP0.01 are quoted, the extras may be loaded to make up the difference.
I don't have too much of an issue with Ryanair flights as such (you get what you pay for), but i find the booking process intensely irritating because of the cynical salami-slicing of add-on costs (which may not be standardized).
Hertsian, Herts, UK
Having used the Ryanair web site for years I find it hard to believe that normal everyday sensible people could be confused by the pricing of a flight ticket on the web site. Perhap's the employee's of OFT are confused because they are not used to flying with Ryanair.
Dave, Mold, Flintshire