David Robertson
Attend a special evening hosted by Mike Atherton
The worsening economic climate has hit airlines offering business class only, with Maxjet filing for bankruptcy and Virgin Atlantic and British Airways ditching plans to enter the market.
Maxjet, which raised £50 million on AIM in June, went into Chapter 11 bankruptcy protection on Christmas Eve, forcing hundreds of passengers to find new flights.
Virgin has quietly dropped a plan to launch an exclusive transatlantic service for businessmen. BA’s rival project is understood to have stalled.
Project Lauren, as BA’s proposed service is called internally, was to be a business-only service linking cities in Europe with the United States. BA now admits that the structure has changed and that Project Lauren will include economy-class passengers. However, aviation sources say that Project Lauren has run into problems.
US authorities have told airlines that they will not be allowed to add services at New York’s JFK airport. This is an attempt to limit congestion at the notoriously crowded airport and would force BA to set up at another airport, adding to the project’s cost.
BA’s unions are also thought to object to Project Lauren as the airline is proposing hiring European pilots and crew on lower wages.
A spokesman for BA said that it did not know yet whether Lauren would be launched or what cities it would serve.
The prospects for launching Lauren may also have been damaged by the economic turmoil of recent months, which has already forced Maxjet into bankruptcy. Maxjet, launched only a year ago, said that it could not cope with rising fuel costs, intense competition and declining consumer spending.
Maxjet operated from Stansted to New York, Washington, Los Angeles and Las Vegas. It seated only 100 people in a business-class-only configuration, offering tickets for a third of a regular BA or Virgin business fare.
Maxjet had sought extra funding in recent weeks, but could not find new backers. Its shares were suspended on December 7. William Stockbridge, the chief executive, said: “Our management team vigorously explored alternative courses, but sadly determined that a bankruptcy filing would best protect our customers and creditors.”
Silverjet, another business-only carrier that operates from Luton to New York and Dubai, said yesterday that it was in a strong financial position and that its routes would move into profit early next year. It raised £72 million from investors, but lost more than £1 million a month in the first half of the financial year.
Eos also offers exclusive transatlantic flights, but it has pitched its service at first-class passengers and carries just 48 people. The airline has raised an estimated £81 million.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
1998
£47,955
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
£353 per day
Phonepay Plus
London
PwC’s Consulting practice helps businesses of all shapes and sizes work smarter and grow faster
PwC
£37,000
Department for Culture, Media and Sport
London
Currently £36,285
Department for Culture, Media and Sport
London
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Accommodation, flights, tickets to the race and a KL city tour for only £999pp
PremierHolidays.co.uk
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.