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Maxjet, the business-class-only airline that floated on AIM this year, suspended its shares yesterday amid fears over its financial position.
It is understood that the company is suffering a cash shortage, squeezed between a price war that is pushing ticket prices down and the credit crisis that is constraining its ability to raise finance. The Stansted-based carrier is one of three premium airlines that launched in quick succession, which have since found themselves in difficulty. In October Maxjet suspended flights to Washington due to insufficient demand.
The airlines took off into a climate of soaring oil prices, frozen credit markets and slashed City bonuses and all are now facing heavy losses. Maxjet lost $31.9 million (£15.7 million) in the six months to the end of June, and last year, before floating, it recorded a loss of $80 million.
Last month Silverjet, Maxjet’s main rival in the transatlantic premium business-class market, was given a £22 million lifeline after taking heavier than expected losses in its first year. It was the second time that Silverjet had been forced to refinance since its float in May.
Maxjet assured passengers yesterday that it was “business as usual” and that no flights would be cancelled. But Silverjet immediately pounced on Maxjet’s predicament by offering nervous travellers a seat for the same price they paid for their Maxjet tickets, illustrating the cutthroat nature of the fledgling business-class-only sector.
Silverjet, despite being slightly more up-market, has been drawn into a price war with Maxjet. Eos, the other premium service, has positioned itself at the top end of the market.
The Federal Aviation Authority, the American regulatory body that oversees Maxjet, would instantly revoke an airline’s operating licence if there was a question mark over its solvency. But the restrictions imposed on MaxJet as an AIM-listed company are more stringent.
One analyst said: “It’s a cash issue.
The traffic data doesn’t look bad for the long-haul premium carriers they’re offering good value. The question is whether they can survive, given fuel prices.”
Figures released yesterday by Maxjet, which has refused to comment further on the share suspension, demonstrated the dramatic rise in passenger numbers, as the carrier undercut flagship airlines. Passenger numbers increased 123 per cent in the year to October. But new carriers are more exposed to rising fuel prices because they have not had time to develop the hedging positions of their more established rivals.
On suspension, the shares stood at 75p, a 25 per cent fall over the week.
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We are going to miss this airline, it was a great story for our magazine
eCityofTravel.com, New York, NY, USA
My wife and I have travelled to LA and New York with MaxJet and found their service to be second to none. Even, on one occasion when they had a technical hitch resulting in a lengthy delay, they dealt with it in a most professional manner in particular, letting us know every 30 minutes what the current situation was and I have no hesitation in recommending them. I will most certainly support them when I next fly to the US in the new year!
Mike Butcher, Great Yarmouth, UK
I have used Maxjet to LA. Although it was Stansted there was a dedicated lounge offering more than United's at LHW plus the seating was as good as United. If I was really picky United had a slightly better choice of wine but that was about all the difference. The price was just above what I paid for an upgradable economy seat with United last year. You can prebook your seat and order the type of food you want (around 20 different types eg seafood, asian, veggie etc.). Why would you book economy? Just over 700stg return to LA. Doesn't beat bucketshop but for a bit extra well worth it. Good flight,good service, good food. I have been on Virgin Business/first class and this was as good at a fraction of the price with no smartass staff.I know it sounds like an advert but I am delighted. Hope they survive, they really try.
Michael LA and Canterbury
Michael Adams, Canterbury, UK
How can a US based carrier be brilliant? I have never flown a US carrier, new or legacy, that provides anything even close to that of European, Middle Eastern or Asian crriers provide. May the market forces let the best win!!!
Chris, London,
I have travelled twice on Maxjet from Stansted. They are brilliant and deserve to succeed.
Their in-flight service is better than any of the "big boys" who charge at least twice as much.
I intend to use them again this coming year and hope others will give them a try.
Cherry Mardell, Litle Hadham, Hertfordshire
Maxjet is not a Stansted based carrier. It's a US carrier based in Virginia. I do hope they survive because they provide a great product at great value.
Bryan Harris, Palm Springs, CA, USA
On Friday Silverjet announced they were coming to the rescue of Maxjet passengers by making a limited number of seats available to people travelling on the Friday and Saturday.
R. Araujo, Cobham, Surrey