Dominic O’Connell
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THE fight for the world’s most lucrative air route will heat up this week when America’s Delta Air Lines teams up with Air France to take on British Airways at Heathrow.
The pair are expected to announce their first-ever transatlantic flights from the London airport. Delta is likely to serve New York, Atlanta and one other American city, with Air France studying a Los Angeles service.
The two airlines, already part of the Skyteam alliance, have asked the American government for approval to share revenue and coordinate fares and schedules on all transatlantic routes. This arrangement could include America’s Northwest Airlines and Holland’s KLM, which are also part of Skyteam.
Competition has been restricted at Heathrow for 30 years. A treaty between Britain and the US stipulated that only four airlines – BA, Virgin, United and American – could fly to the US from Britain’s largest hub.
The restrictions will be scrapped from the end of March.
The liberalisation has triggered furious jockeying for Heathrow runway slots and terminal space.
Delta is understood to have secured slots from its partner, Air France, which will sacrifice some of its short-haul flights. Other US airlines are also trying to muscle in. Northwest is likely to start services to Detroit, and Continental is trying to secure slots for New York and Houston. In response, BA, headed by Wil-lie Walsh, has moved US flights from Gatwick to Heathrow.
Experts are divided as to whether the extra capacity will bring a reduction in fares. “The UK-US market is worth around £4 billion a year, and it is growing fast,” one analyst said.
“It has a high proportion of business-class travellers, and they subsidise economy fares. I doubt you will see a big reduction in economy prices. What BA fears most is business-class tickets going down.”
BA told analysts last week it was not unduly concerned about the extra competition. BA is to announce details of “Project Lauren” – its new flights from continental capitals to America – in late November or early December.
Industry sources said the new operation might not be branded as BA, with speculation mounting that it would be called “Speedbird” – the airline’s radio call sign. BA said yesterday it had not yet decided how the new operation would be branded.
The “airline within an airline” will start with two Boeing 757 aircraft from two European cities.
An organisation called Project Lauren has begun advertising online for suitable pilots. A source at BA confirmed this was for the proposed service.
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Pity the rest of Britain has to be forced to artificially inflate Heathrows passenger figures. For an Airport which is supposed to serve its region ; and yes Heathrow is a Regional airport , its seems that the likes of BA use their generous "shuttle " services to populated their transatlantic traffic from Heathrow . Take for example Manchester Ringway , a large airport which BA had to embarrassingly admit ,under duress , that it held 8 transatlantic licenses for, but yet only used one of them . That said route license : Ringway/JFK , desperately needed a 2nd daily flight by BA. What was their solution - yes long live South Eastern hegemony- lets transfer them to Heathrow on one of their shuttles. Not, lets instigate a 2nd flight . It has not gone unnoticed that BA uses its dedicated terminal at Ringway to transit enormous levels of passengers to its transatlantic traffic ; all for the benefits of the South Eastern economy and the inherent bias of the controlling parties.
Nigel Croysdale, Cowbridge, Vale of Glamorgan
"BA will win against its challengers as it is clearly a better service."
When was the last time you got a flight out of Heathrow?
Are you sure you not confusing this service with Virgin who are the better carrier.
Owen, Leeds, UK
After the way the US authorities have treated BA and American over their attempts to co-ordinate fares and schedules on transatlantic services, there should be no way that the UK goevernment now allows any other alliance to do this, US government approval or not.
Bill Atkins, Rehoboth Beach, USA
BA will win against its challengers as it is clearly a better service.
Andrew Wells, Virginia Water, England