Elizabeth Judge
Win tickets to the ATP finals
Apple’s iPhone strategy was dealt a fresh blow today when its exclusive partner in Germany — Europe’s largest market — was forced to make the gadget available on rival networks.
T-Mobile said that it would, with immediate effect, make the phone accessible to other mobile operators.
The move followed a legal challenge by Vodafone which claimed that the exclusive deal — under which customers were forced to sign up to a 24-month T-Mobile contract — breached local competition laws.
The decision by the German operator to cave in to opposition from its rivals marks the latest in a series of blows for Apple and its iPhone strategy.
In an attempt to maximise revenues from the gadget — a combined iPod music player, internet surfer and mobile phone — the Californian group negotiated exclusive market by market deals across Europe.
In return for exclusivity the chosen mobile operator had to hand over up to 30 per cent of continuing subscriber revenues to Apple.
It is unclear how that model can proceed in Germany now the phone has been opened up for use on other networks.
The model has also been blown apart in France, where local laws have forced Orange — Apple’s chosen network partner there — to open up the phone to rival networks when it goes on sale at the end of the month.
The UK is now the only European market where the deal remains exclusive to one partner, O2.
In an effort to limit damage, T-Mobile, which launched the phone on November 9, said that it would charge €999 (£720) for an iPhone without a contract.
With a T-Mobile contract, the gadget costs €399.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
36-month car lease
on contract hire for
£359.99 plus VAT pm
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
The UK's leading alternative to showroom finance.
Finance packages tailored to your needs.
Minimum loan of £15,000
Car Insurance
£12,578 per annum
The Independent Housing Ombudsman
London
Competitive
Barclaycard
Not Specified
The Sheppard Trust
London
£80-95,000
Clay McGuire Executive Selection
Moments from Battersea Park.
For sale with Winkworth.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.