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The first directory of Britain’s 40 million mobile phone numbers will be available this year.
The service, to be provided by Connectivity, will work like existing 118 directory services, with customers paying to access their desired number.
Despite the widespread use of mobile phones in Britain, no complete directory of numbers exists. Although mobile phone operators keep details of contract customers, pay-as-you-go customers are not required to hand over personal details when they sign up. The mobile operators’ data are further sullied because the person registered with the phone might not be the user.
Mobile directory services which are already common in Scandinavia where fixed lines are dying fast have also been held back in Britain by consumer concerns about privacy.
Raj Raithatha, Connectivity’s chief executive, said: “Fixed-line services are becoming less and less relevant. However, we tend to carry around in our mobile phone the numbers of maybe only 20 core friends.”
Connectivity, which has received £17 million funding from the venture capital companies 3i and Esprit Capital Partners, said it recognised potential safety and privacy concerns and had put safeguards in place.
The company will seek permission from every mobile user on its list by contacting them over the next couple of months.
In addition the mobile numbers of those aged under 18 will be kept off the Connectivity register.
Unlike existing 118 services, users will not be connected directly to their requested number. Instead, an operator will ring to ask permission to put the call through.
The company has outlined its plans to the regulators Ofcom and Icstis, but has not revealed its pricing yet.
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Just a thought, but if you text 118800 from your mobile phone to become ex-directory, you are actually giving them a number that they may not already have. I know they are not then supposed to give it out but they could sell it on. Cynical, me?
Anne, Portsmouth,
They don't get given your number, the operator will call you and ask if you want to speak to the caller, no marketing company would bother calling as they know you would just say "no thanks" and even if they did try, you could just say "no thanks". operator wont offer details to enquirers ever.
Andy Harrington, Hull, East Yorkshire
I already have my land line as unlisted so that I do not receive unwanted calls from people marketing things I do not want and I certainly do not want my mobile number available to all and sundry. I need to find out how to opt out of this 'service'. Does anyone reading this know how?
Judith Delissen, Bonnybridge, Falkirk
One of the joys of my mobile phone up to now has been the scarcity of unwanted marketing calls. To those who don't already know, this is being described as an opt-out service. Again. This is a national scandal that we as consumers are not in control of how our personal data is used. Object now!
Andy, Dunfermline, Scotland
Hmm...
Quote: "...pay-as-you-go customers are not required to hand over personal details..."
Quote:"...the person registered with the phone might not be the user"
Quote:"...the mobile numbers of those aged under 18 will be kept off..."
So how can they be 100% sure the user is 18 or over?
Neil R, Sleaford,
i think it should be compuslary to hand over your number to the directory....as the worse thing to happen this century is the mobile phone as in it is one of the top cases sighted in divorce cases and split up...I have found 2 or more numbers on my partners phone who turned out to be affairs he was having.....and i would like to know who these people were.
bubba, staines, surrey
I hope it's an opt-in service and not an opt-out service. I don't want this company adding my number simply because they didn't get a response from me on whether I wanted to be added to the list.
C Parkes, West Midlands,
Given that on occasions a mobile phone user pays to receive calls (e.g. when abroad) one could pay for unwanted calls (even those seeking permission to call). Because of this, mobile phone numbers should not be made available. Moreover, how would unwanted text messages be handled?
Ross, Guildford, UK