Elizabeth Judge
We've made some changes
to The Sunday Times
The battle to encourage mobile phones users to connect to the internet on the move will intensify this week when Orange, one of Britain’s biggest operators, launches cut-price data deals including “free” content.
The French-owned group, which has 17 million UK customers, will unveil new tariffs that will allow mobile customers to have unlimited access to the net for a daily or monthly fee, or else pay for short “snacking” sessions. Access to basic news headlines and some search services will be free. At present, customers are charged per unit of data they use.
The move by Orange to simplify charges is part of the latest attempt by mobile operators to encourage customers to take up more lucrative data services and finally transform “3G” into a mass-market product.
In 2000, at the height of the dotcom boom, the five main mobile operators spent £22.5 billion acquiring licences to operate “third generation” technology. The new service was supposed to transform mobile phones into mini-pcs and see Britons video-calling and downloading movies on the go.
However, customers have remained defiantly uninterested and today 96 per cent of mobile revenues are still generated by plain calls and texting. Orange, in common with its rivals T-Mobile and 3, which have moved to flat-rate tariffs, believes that the slow uptake for internet services is down, in part, to confusing pricing.
The traditional way of offering access to the internet, priced per unit of data downloaded, usually per megabyte (equivalent to 20 web pages), is deemed deeply confusing by many customers.
Chris Frost, at Uswitch, the independent price comparison service, said that the new-style “all you can eat” deals being offered by operators were likely to stimulate uptake by consumers, but “more compelling products will still be required before 3G becomes mainstream”.
Sweeteners designed to turn texters into surfers
The new offers
Orange
Contract: Internet “snacks” – 30p for 15mins with daily cap of £1.50 or a “bundle” priced at £1 per day or £5 monthly for evening/ weekends or £8 monthly “anytime”
Pay-as-you-go: Internet snacks – 40p for 15 mins with daily cap of £2 or a daily £1 bundle
3
Contract: £5 per month unlimited usage
T-Mobile
Contract: £7.50 per month unlimited browsing on “Web ’n’ Walk” or capped at £1 day for other customers
Pay-as-you-go: Capped daily at £1
3G facts
— Launch prices were up to £100 for an all-inclusive monthly package of calls, text and data.
Today you can get the same thing for £25
— 3G was meant to turn a mobile phone into a mini-PC allowing users to browse the internet and download music and football clips on the move
— Today 96 per cent of mobile revenues are still generated from plain calls and texting
Sources: Company reports, Times archive
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I use an orange pay&go sim card with an orange globetrotter date card I bought off ebay in my laptop. I just top the SIM card up with what ever I can afford in denominations of £10 or more, and then if I'm ever away from home I call up and activate the £1 unlimited internet access via the orange world. It works fine for me. Decent speed considering it's via a SIM card and keep me mobile. It clearly not a fast as wireless broadband but at £1 a day you can't go wrong.
Matthew Vokes, Birmingham, England
Unfortunatley the Times and many other websites have got their info completly wrong, the only unlimted is evenings and weekends or £1 a day but you have to phone them every day to activate it, all the other ideas mentioned dont exist. Looks like it was an Orange scam to get people signing up to long contracts
Shaun, Shaftesbury,
I've just renewed my contract with orange today (13/5/07)
I'm on a 2month trial with internet access before i take it for the length of the contract. They quoted me £5 a month for unlimited evening and weekend access.
I'll try this out and report back asap......
Mr Big, West Yorkshire, UK
Has anyone got this on Orange? I'm told they only do a 10MB for £8, not unlimited
Giles, London,
Is this article true? Over a week later and Orange shops, Orange customer support, and Orange website all know nothing of this.
Mike, London, UK
This is a step in the right direction! I didnt want to have to move to T-Mobile and now I dont! my only question is when? orange dont have a clue about it
Matthew Brown, Peebles, Scotland
Things are getting better, but the UK is still pretty expensive. In China I pay 15RMB (less than 1 pound) per month for data, although admittedly this is only GPRS and not 3G.
Ron Frost, Beijing, China
I'm a regular on-the-go internet user. I'm using Nokia e61 that has near-full qwerty keyboard and screen that can actually be used to watch video quite confortably. Browsing is a practical option even with websites that haven't been adjusted for mobile access.
Some applications :
Waiting in a queue and browsing news headlines
Got lost? Check multimap.
Looking for cinema listings when you decide to see a movie on a whim.
Lookup words in a dictionary when you want to impress a Spanish beauty.
Lookup movie actors in IMDB when you can't agree who was the lead.
Get the podcasts downloaded automatically and listen to them in the train.
Send emails abroad instead of sms-es.
Maf, London,
Mobiles aren't much use for Internet use at the moment because, for the most part, the software is simply conversions of PC software that doesn't transfer well to smaller screens & tiny keyboards and data costs were so high.
Now, with data costs falling and great software like Opera Mini being available the situation is rapidly changing.
When blokes can show youtube videos to each other in the pub - mobile internet will be mainstream.
Tom, Edinburgh,
Would you be able to link your phone to your laptop with bluetooth and browse the internet through that?
would be much more handy
Pete, Bucks,
Mob phones are full of gimmicks which I believe most adult users hardly ever want or use.The screen size on mobiles makes internet information usage confusing and relativelly useless.
They load games onto phones.
they load Music onto mob phones.
They attempt to seduce us by saying how affordable these things are.But the end user billing dispels these myths with astronomic charges.On top of this like a plague are so many scams and premium line costs.
When the phone and mobile phone industry gets back to good basic value, instead of extortionate roaming charges, of which between the operating cartels they fleece us yet again.Unashamabley and treating us like idiots.
When they devize affordable and good value uselable services that are not enshrined with the need for a physics or telecommunications degree to access.Then they will find customers will increase there fondness for there common sense.In the end analysis a phone is a phone.
It should work well and dependabley,Most dont!
william thornton, margate, Kent UK
I disagree. It depends on the phone. PDA phones have a large screen and a proper web browser. 3G provides near-broadband connection speed, making the experience very satisfying and useful. The only drawbacks are patchy 3G coverage outside of built-up areas, and the cost.
Martin, St. Austell, UK
"£5 per month unlimited usage"
Finally, a price for mobile internet that might just tempt me. Up to now, it would have been cheaper to buy houses everywhere you were ever likely to go and have broadband fitted.
Pat, London, UK
I started to subscribe to unlimited data server because there are plenty of good application available - for example, google mail now provides a java based applet which provides a fairly good email client on mobile. As well as using MSN on the move (and save texting fee!)
Sunny, London,
reality is phone are no good fro seroius iternet use
steve , swindon, uk
What the man said. I don't know who's running the mobile companies but their approach to data is one of the biggest missed opportunities in the history of business. Right the way from their WAP "walled gardens", through crappy "content" that we just don't want (music download, anybody?), and now to open internet access but exorbitant data tariffs. All along they could have been giving us what we want: access to the internet at a fair price. Let's hope T-mobile and 3 are leading the way and that this is just the start.
Neil Hoskins, Aylesbury, UK
I am amazed such an article has only just become newsworthy. Many thousands of Orange's customers have been badgering them for flat-rate data for many, many months. Just browse to www.modaco.com and take a look (you'll need to use the 'Search' function) at the general feeling created by Orange's refusal to consider the option for their customers. I am amongst many who have left after many years of loyalty simply because they continued to strangle their devices by charging huge fees for mobile internet access. I, like many others, have taken up contracts with T-Mobile because of their fair approach to charges and superior customer service. At least T-Mobile listen to what customers want!
Paul Ryder, Stroud, Glos, UK