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However, users will have to buy their own copy of Windows first.
Michael Gartenberg, analyst for Jupiter Research, said: "This solves a lot of potential holdups to Macintosh adoption."
While it had been possible to use Windows on Apple computers before now it involved "a clever hack that no sane end user would attempt," he added.
However, Apple, mindful that many of its customers have been fierce critics of Microsoft products, sought to downplay the move. The company said it still considers its own operating software easier to use and more reliable than Windows.
Apple aficionados have long criticised Windows' alleged shortcomings, especially on security issues. The operating system’s popularity has made it the prime target for hackers and other cybercriminals.
“Apple has no desire or plan to sell or support Windows,” Phil Schiller, Apple’s senior vice president of worldwide product marketing, said today. “Many customers have expressed their interest to run Windows on Apple’s superior hardware now that we use Intel processors.”
The market was more enthusiastic. Rick Sherlund, a Goldman Sachs analyst, said: “This is another step in Apple’s efforts to expand its total addressable market to include a more mainstream audience.”
Apple did not say if there would be future updates to Boot Camp, or if the software would allow Mac computers to run
