Nic Fildes
Grab an Italian masterpiece for less
Orange will launch Apple’s iPhone on its network on November 10, the day after O2’s exclusive contract to sell the smartphone comes to an end.
The launch date had been shrouded in secrecy since the operator confirmed in late September that it had won the right to sell the iPhone.
However, The Times has learnt that Orange will start selling the handset in a little over two weeks. More than 200,000 people have pre-registered to buy an iPhone through the operator in the past month.
Orange declined to comment on its launch date or the exact number of pre-registrations that it has received.
The launch makes for a busy day in the telecoms sector, with Vodafone to report interim results on November 10. Vodafone, which will start to sell the iPhone in the UK next year, will be asked about its own launch timetable.
O2 began to offer the iPhone on November 9, 2007, at an event attended by Steve Jobs, Apple’s co-founder and chief executive, held at the Californian company’s Regent Street store in the West End of London.
Potential customers will have to wait to learn Orange’s pricing plans. With O2 turning its attention to the Palm Pre, which it launched exclusively last week, and Vodafone entering the iPhone fray next year, Orange has a narrow timeframe in which to press home its advantage.
Yet those hoping that the three operators will engage in a price war are likely to be disappointed. Analysts have argued that the iPhone is a premium product and selling it cheaply would not make strategic sense for the operators.
Orange and Vodafone may look to capitalise on O2’s recent network problems in London to highlight the strength of their own networks or build more value into the bundles on offer. T-Mobile is still considering whether it will sell the iPhone in the UK, while Kevin Russell, chief executive of 3 UK, said this week that the country’s smallest operator also expected to sell Apple’s handset by mid-2010.
Articles from our sister site WSJ.com:
You may be asked to subscribe to read certain articles
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
1998
£47,955
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
to £60K + bonus (OTE £90k)
Lord Search & Selection
Location Flexible
PwC’s Consulting practice helps businesses of all shapes
and sizes work smarter and grow faster.
£85k
CPA
Highly Competitve
Specsavers
Whiteley, near Southampton
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
Your Comments
Order By: