Rhys Blakely
Attend an evening with Andre Agassi
Apple has prepared plans nearly to double production of its iPhone in the fourth quarter, according to reports.
The technology group is now looking to manufacture about 2.7 million iPhones in the next quarter, up from the 1.54 million originally targeted, according to thestreet.com, the financial news website, which cited sources close to the company.
That would mean that Apple is now preparing to ship nearly 5 million iPhones this year, up from a previous target of 3.6 million.
Analysts suggested that a production increase could be related to the recent price cut of the iPhone in the United States and the device’s roll-out in Europe.
Earlier this month, Apple cut the price of the iPhone by 33 per cent only 68 days after its launch in the US. The $200 cut, to $399 (£197), was unprecedented for an Apple product in its speed.
It also fuelled fear that shares in its sector – Apple’s stock is up about 60 per cent this year – could be overvalued.
Steve Jobs, chief executive of Apple, was later forced to admit that his company had failed to look after iPhone customers.
On the Apple website, he said: “Even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price.”
Apple is to offer people who bought the iPhone before the price cut a $100 credit note to spend in Apple stores. There will be a full $200 refund for those who bought in the past 14 days. Mr Jobs said: “Our early customers trusted us, and we must live up to that.”
Speculation over a production increase fuelled the view that the much-hyped device is meeting Apple’s expectations.
Earlier this month, Apple said it sold one million iPhones ahead of schedule.
Apple officials were not immediately available for comment to Times Online today.
In Europe, the iPhone’s next battleground, France Telecom said this morning that it had secured exclusive rights to distribute the iPhone in France.
Earlier this week, O2 confirmed that it would offer the phone in the UK and yesterday Deutsche Telekom's T-Mobile division announced it would distribute the iPhone in Germany.
The France Telecom chief executive, Didier Lombard, said the device would be distributed in France “before Christmas, probably in November.”
Meanwhile, iSuppli, the market research company, said that Apple had slashed the cost of components for its newly remodelled iPod Nano – the most popular digital music player on the market.
Components for the iPod Nano came in at $58.85 for the version with 4 gigabytes of flash memory and $82.85 for the model with 8 gigabytes of memory, iSuppli said.
Total component costs for the 4-gigabyte Nano were nearly a fifth lower than the previous version released late last year.
Also in the smartphone sector, Palm, whose Treo device competes with the iPhone, lowered its first-quarter guidance slightly, saying it would break even at best.
For the three months to August 31, the company expects either to report a loss of 1 cent per share or to break even. Palm will report its full financial statement October 1.
In its last quarterly report, the company said it expected to post results in the range of a loss of 1 cent per share to earnings of 1 cent per share on revenue between $355 million and $365 million. Palm also submitted a narrower range of revenue on Wednesday, from $359 million to $361 million, with smartphone sales accounting for between $300 million and $302 million.
Analysts were expecting revenue of $359.9 million.
Articles from our sister site WSJ.com:
You may be asked to subscribe to read certain articles
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
1998
£47,955
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
to £60K + bonus (OTE £90k)
Lord Search & Selection
Location Flexible
PwC’s Consulting practice helps businesses of all shapes
and sizes work smarter and grow faster.
£85k
CPA
Highly Competitve
Specsavers
Whiteley, near Southampton
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
7nts - Penang £499; Borneo £699; All Inclusive £799 including flights, taxes, accommodation and private transfers
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.