Rhys Blakely
Win 100 iconic DVDs
Microsoft has slashed the price of its Windows Vista operating system by more than half in China, in a move designed to wean buyers off pirated copies of the software.
The world’s largest software developer cut the retail price for its basic version of the software by two thirds to 499 yuan (£32) and the premium package by half to 899 yuan.
Last month, pirated software worth more than £242 million was seized by authorities in China as part of a joint operation run by Chinese police and the FBI that underscored the extent of the problem.
The syndicates targeted by the raids in the southern Chinese province of Guangdong are believed to have distributed more than $2 billion (£968 million) worth of counterfeit software to countries around the world, including the UK.
The Vista price cut is not the first time Microsoft has revisited pricing policies in China, which it expects to become its most important market.
It has already cut prices for earlier versions of Windows to as low as £1.50 for students.
For years after entering the country in 1992, Windows struggled to make its mark, in large part because of an uncompetitive pricing system and the Chinese authorities’ decision to adopt the rival Linux system.
There are now signs that Microsoft is gaining traction in China — a feat that Bill Gates, the group’s founder, has suggested has been aided by the vast volume of the company’s software that has been bootlegged by Chinese pirates, making Windows the nation’s de facto standard.
"It's easier for our software to compete with Linux when there's piracy than when there's not," he recently told Fortune magazine.
A recent global software piracy study by the Business Software Alliance showed that China's piracy rate had retreated by 10 per cent in the past three years — but only to 82 per cent from 92 per cent.
Bootlegging in China is estimated to have cost the software industry $5.43 billion last year — more than four times the value of the legitimate market, despite a near-90 per cent annual increase in sales.
Articles from our sister site WSJ.com:
You may be asked to subscribe to read certain articles
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
36-month car lease
on contract hire for
£359.99 plus VAT pm
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
The UK's leading alternative to showroom finance.
Finance packages tailored to your needs.
Minimum loan of £15,000
Car Insurance
c£100,000 + car, bonus & bens
Lord Search & Selection
Midlands
Competitive salary + NHS pens
The Council for Healthcare Regulatory Excellence (CHRE)
London
Not Specified
The Sheppard Trust
London
£31,842 – £38,378pa
Charity Commision
London, Liverpool or Taunton
Moments from Battersea Park.
For sale with Winkworth.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.