Steve Hawkes
Download 'Too Hot', an exclusive Specials track from iTunes
Sony has sparked a video games console price war by cutting the cost of the PlayStation 3 in America by $100 (£50), or 17 per cent, after fierce competition from Microsoft and the Nintendo Wii.
PlayStation 3, complete with a 60-gigabyte hard drive and Bluray high-definition DVD player, will now cost $500 in the United States. This is $20 more than the Microsoft Xbox 360, but still double the cost of the bestselling Nintendo Wii.
It is understood that on Thursday the Japanese group will introduce a similar cut in Britain, where the PS3 costs £425.
The price reduction in the United States was scheduled to be announced this week during the annual E3 trade show in Santa Monica, California, but it leaked out early.
In America, both the Xbox 360 and the Wii are outselling the PS3 several times over, despite its popularity elsewhere in the world.
Jack Tretton, the chief executive of Sony Computer Entertainment America, said that he expected the price cut to double sales “at a minimum”. He added: “We’ve gotten production issues behind us, reaching a position to pass on the savings to consumers.
“We’re especially proud that the PlayStation 3 has the lowest failure rate of any PlayStation product. It’s absolutely the gold standard.”
Industry experts had expected the price cut, despite comments last week from Ryoji Chubachi, the president of Sony, that there were no immediate plans for such a move.
Articles from our sister site WSJ.com:
You may be asked to subscribe to read certain articles
Win a luxury weekend to Newcastle and its neighbour Gateshead, find out more here
Risk, resilience and embracing new technology
Industry sectors news at a glance. Interactive heatmap, video and podcast
Discover the power of collective thinking. Submit a solution and be in with a chance to win a Media Hub Home Entertainment System
The inside track on current trends in the charity, not for profit and social enterprise sectors
Everything the Business Traveller needs to know to make a better trip
Make the most of the summer and enter our fabulous photographic competition, you could win a £5000 holiday
Corsica is an island of beauty and contrast, an ideal holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
The clever way to lease a new car is with Car leasing made simple™
2009
per month on 36-month
Personal Contract Hire (PCH)
2008
42850
Car Insurance
£24,250 - £30,346
MI5
London
£60,000
The Environment Agency
Bristol
Up to £90K
Boots
Midlands
OTE £85k
Credit Protection Association
Nationwide Opportunities
Completely London
Luxury Condo's in Manhattan with NYC views
The best new homes in Wimbledon?
Nationwide
Fabulous Cruise And Cruise & Stay Offers Including Virgin Atlantic Flights Prices Start From Only £699pp!
Last Minute Cruise And Cruise & Stay Offers. Med From £499pp, Caribbean From £699pp!
5 star quality at a 3 star price.
8 fabulous Canadian cities ...you won’t find cheaper
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Property Finder | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
i would pay 2000 for the ps3 its the best user friendly console on the market and i owe a 360 the only thing going for the 360 it has more variety in games
benny , brisbane , australia
Laughs the P3 the "best gaming machine" come on! Look at all of its failurers since launch and the lack of hot games to call it even a great machine. To many, many, people, including myself the PS3 is Sony's biggest mistake in its history.
Walt, Bethel, Ak
No surprise that we in Britain get ripped off yet again. Well played Sony.
Chris, Manchester, UK
FOLKS, these POSTINGS heralding and saluting the ps3 and all it's great attributes are not from real people; they are written by Sony employees and marketing people clearly. I mean, do sony marketing people really think we are THAT DUMB to think that these "have your say" quotes are from normal readers? Just another example of how Sony is trying desperately to sell their overpriced gaming unit. XBOX 360 set the standard for gaming. SONY knows it. Drop the price to $250.00 and I would "consider" buying it.
GARY, NEW YORK, NEW YORK CITY
I have to agree that the price is a little more than right. At just $499, the blu-ray player alone makes this system worth every dime. I am not saying it would play BD's any better than a blu-ray player meant only to play blu-ray movies will, but at half the price or less, and considering you can do much more than just play movies, anyone who is interested in such a device that can afford it without putting a mortgage on ones house should look into it. I plan on buying one to pass the time that I dont spend working, going out, and sleeping. The bang for your buck on this machine is just incredible.
John, Travelers rest, America
how about us middle class americans who grew up playing video games and always were the first ones in line to get the newest systems, but 500-600 bucks for a console is insane i may just have to give up on gaming because obviously the companies are catering to people with money not to those of us who made them rich
cody, billings,
im still mad at sony because i cant play god of war 2 on my ps2 and i cant exchange it for what i payed for it what a rip off i guess they figured out a way to rip us off again and now want a mortgage payment for a new console. not this cat
cody, billings,
So where is this bundle you mentioned in Calgary Numanthia? Sounds like a good deal and I"d like to get in on it. ThNKs
ETgamer, Calgary, Canada
Sony is ready to lose even more money because if they don't sell a critical mass of consoles they will lose more than money. so they gamble. They already gambled when they added the blue ray to the ps3 and tried to make it the mercedes of consoles. It backfired. It's certainly a bargain, but why hurry? We are not sure Blue ray won't go the way of Betamax yet and there aren't many games on the consoles yet. and I don't have an HDTV. and all those are bound to be cheaper and more afordable in a year, when there will be enough games to justify the buy. still too expensive.
Steeve D, Dakar,
i wouldn't pay more than $299 for the ps3.
md_dude, md, usa
Very few people care that it is awesome machine when it is $500. The general market will not pay that much money (about the price of a cheap PC) for a gaming device that can also play expensive BluRay discs. Not only is it expensive right off the bat but the games are expensive and as I said before so are the BluRay discs, not to mention the price it takes to operate it. It is a huge investment in an at best two purpose device that keeps hitting you in the bank for the games, the discs, the electricity to operate it. I've said it many times, make it smaller (god it is bulky) and price it at around $350 and it will kill all other consoles. This price cut is hardly a "war." War indicates you do something to the enemy and making the most expensive console in the market cheaper but still the most expensive is hardy a move. Price it below the Xbox and then you can say it is a war.
Jules, Phoenix,
A PS3, 5 movies, a free controller and an additional movie, free online playing and internet. A good set of games coming in the next few months...Yeah...Im buying one for myself cause I work so dang hard and then i can stay home and save some money for a change. Build a good Blu Ray collection..at least i'll have something to show for it...not like going to the bar and coming back empty handed....sometimes. he he
mikey, san fran, cali
I own a PS3 and thing its great, yes we need more games, but I bought it for blu-ray first and games second. I am really impressed by all that the PS3 can do, and I wasnt expecting that at all. It great value already, if prices drop now or by Xmas then I will be buying another 3-4 as presents for the family and get us all hooked up on the same network for messages and video conf. etc Ps. yes UK prices absoluetly scandalous compared to elsewhere - rip off Britain strickes again.
Bobby, London, UK
Awesome price! I'm glad I didn't jump on this when they were selling for over 1k on Ebay. The Blu Ray alone is worth $500.00 and anyone asking for a cheaper PS3 should consider buying themselves a Wii. Give it a few months and people will be selling used consoles for under 400.00 With some games.
Russ, Orlando, FL
Rather than the price of the console itself, it is the lack of "good" exclusive games. Microsoft keeps buying up all the 3rd party developers and thus Sony is pretty much left with itself as the main developer for the PS3.
It is unfortunate that Sony does not step up to the plate and start paying off some of the top developers such as Rockstar, Valve, Capcom, Square Enix, and Konami, like Microsoft did with Rockstar (they paid 50 Million for exclusive content for Xbox 360's version). Pretty soon the only "exclusives" we will see is for Microsoft's 360 or the Wii.
Andes, Toronto, Canada
still not intersted. im sick of the whole rinse and repeat gaming cycle these consoles go through. im not even a fan of the wii even though i would say my respect for them is the highest of the 3... closely followed by the 360. microsoft never fails to put out a mediocre product and market the hell out of it. long live PC gaming.
Jevus, Oakland,
Numanthia works for Sony
Sergio, Belleville, Canada
Think about it. A $500 blu-ray player, with 1080p (HDMI) capabilities AND a 60GB Harddrive! The ability to play amazing HD games, surf the web (built in wifi & bluetooth) and use it as a media server is just a bonus!
Come on guys.. be realistic. It's a great machine.
Ryan, Phx, AZ
If your just looking for a games console as a PS3 owner I would say it's still overpriced, however for the complete package of Blu Ray and all the other integration options it is a great value proposition. Plus the 'wow' factor, in a time of lcd tv's and design concious apartments PS3 has not just killer features but the killer look too. It's a grown up machine for a grown up generation.
Andy, Birmingham, England
I am buying 4 of these in the next week. This is the greatest electronics value/offering that I have ever seen.
Right now we can get these for $499 including a free blu-ray remote, a free Memento movie, and 5 more free blue-ray movies!!!! Just ridiculously low priced for the worlds best gaming maching INCLUDING a blu-ray player. Unfriggin believable!!!
The 4 machines are 1 for me, and 3 as gifts for this christmas for the people I care about - nephews, best buddy, Mom.
Numanthia, Calgary, Canada
It's still about $950 her in the UK. $500 sounds like a bargain we're not going to see any time soon.
Richard, London,
Please 3204ps3 the Ps3 is well worth it's price tag. I own all the consoles and the PS3 is my favorite.
Jeff, Trueville, Alabama
I think it's a cheek that we're asked to pay effectively double the price in the UK. $500 vs £425...?!? Have they checked the exchange rate recently?
Shauna, London,
Don't buy a ps3 until it is priced at $320, which is how much it is realy worth.
threetwenty4ps3, All America, USA
I have seen the playstation 3 in the stores and say WOW, however I will not buy one until its way under $200. If that never happens then I have no problem of never buying one.
test, test,