Leo Lewis, Asia Business Correspondent
We've made some changes
to The Sunday Times
The entire internet is under threat from the rackets and scams of the “digital mafia” unless the global anti-virus industry dramatically changes the way it protects our computers.
The problem is so dire, says Eva Chen, chief executive of Trend Micro, the software giant, and a 20-year veteran of the antivirus battle, that hackers are conducting online auctions for people’s personal details. A name and a matching social security number fetches $24 (£12.20), while a credit card number with the owner’s name, expiry date and security PIN can be had for just $96.
Ms Chen, who recently became Japan’s most powerful businesswoman, says that the online assault from viruses has expanded far beyond the industry’s expectations. From 1990, it took 15 years to assemble a worldwide library of 100,000 viruses, and, she warns, “that number has tripled since 2005”.
In an exclusive interview with The Times, Ms Chen describes an $8 billion (£4.05 billion) online black economy centred on credit-card theft, corporate blackmail and insider share dealing. She adds that the advent of so called Web 2.0 — the new phase where internet users share and produce vast quantities of online content — has exacerbated online criminality.
The chief problem, she says, is that while hackers used to boast loudly about their ability to “bring down the internet”, or lay waste the computer systems of a corporation, those same individuals have become “silent killers” with a greater taste for profit than for notoriety. “Our business changed overnight when hackers first realised they could make money,” Ms Chen says.
The hackers’ methods have also shifted. Rather than producing a single virus, the new strategy is to build a command centre and control millions of “zombie” PCs without their owners’ knowledge. By commandeering that volume of computers, the hackers can mount mass frauds and blackmail businesses with the threat of overloading their systems.
The response by the antivirus software makers is to mount a different type of defence: devoting resources to finding the hackers’ command centres and severing their links with their zombie armies.
The blackmail money demanded by the hackers, Ms Chen notes, is always slightly below the cost of buying a full corporate defence package from Trend Micro.
“We are fighting a battle that will grow as more money floats around the digital world. We have to make a sea change in the way we deal with antivirus issues or the internet world will lose to the hackers and our mission has failed,” she says.
Big shot: Eva Chen
As even she acknowledges, there are two rather glaring oddities in crowning Eva Chen Japan’s most powerful businesswoman: first, she is Taiwanese and, second, she lives in Pasadena.
But the 48-year old computer engineer and now chief executive of Japan’s largest antivirus software firm, Trend Micro, has other concerns. “If I really am Japan’s most powerful businesswoman, then it’s a sad state for us,” she says, adding that Japan’s future must surely lie in tapping the still underexploited talents of half its population.
Ms Chen’s new status highlights the difficulties women face in advancing within the traditional structures of Japan Inc. Her crown is only recently won. The previous title-holder, Tomoyo Nonaka, was a former television newsreader parachuted in as the chairman of Sanyo to become the face of its turnaround. Her inexperience running a vast conglomerate was swiftly exposed and her resignation came prematurely last month.
Ms Chen, meanwhile, is a US-educated software engineer and one of the three founders of Trend Micro. Though the company has its HQ in Tokyo, her business experience was earned through its global ambitions and lack of Japanese structure.
She recalls with visible distaste her early experiences in Japan as a senior female executive. “I went into one meeting with a junior Japanese colleague — a man — who begged me not to give the people we were meeting my business card showing that I was his boss,” she says. “He told me he had no way of telling them that his boss was a woman. It was crazy. I had to make out I was a sort of secretary, and pretended to be writing notes, when in fact I was writing questions for my colleague to ask.”
But she says things are changing in Japan, especially in the IT industry where the relative youth of those involved means that some of Japan’s more antiquated attitudes do not exist. Her Japanese colleagues, she notes with interest, are now prepared to talk about the once taboo subject of their families.
But Ms Chen is quick to downplay some issues. “Being nonJapanese, being always on the move, being a woman is not difficult. Running a global company is. My staff are not in the same country and come from many cultures. We have 18 languages in the company and seven in the boardroom alone. The only common language is broken English.”
She is also matter-of-fact about the risks of the industry she has chosen, brushing aside the various threats that are made against antivirus gurus like her. “I don’t live my life in fear of the hackers. My biggest fear is that people think that I’m not doing a good job of beating them,” she says.
In terms of legacy she is, officially at least, an equal-opportunities chief executive. When pushed, she admits a certain bias: “I came into this job searching for my successor. Will that person be a woman? I’m silently hoping so.”
Enjoy screenings of all the classic films you love, plus take advantage of two-for-one tickets
We explore leisure activities that are safe and suitable for all of the family
Times Online's new TV show helps you make the right decisions for your pet
See the best entries in this year's competition
Your brain is capable of more than you might think...
An interactive preview of the brand new For Your Eyes Only exhibition
The latest travel news plus the best hotels and gadgets for business travellers

Love Sudoku? Play our brand new interactive game: with added functionality and daily prizes

Are you irritable when you return from work? Drained of emotion? You could be suffering from boreout
Prepare for some shock and awe, petrol lovers. Despite the greens trying to wipe it out, the car is about to offer us the most exciting year ever
We've trawled the brochures and websites to find this summer’s best holidays for every taste and budget

Overseas contacts and local business information

Find a course, arrange a game and save money
2002/02
£59,995
The Midlands
2008/08
£169,950
Scotland
2007/57
£35,000
South East England
Great car insurance deals online
Circa £82,000 per annum
Birmingham Women's Hospital
Birmingham
To £28k
Barclaycard
Various (outside London)
£
Up to £66,000 per annum
Hertfordshire County Council
South East
To £38k
Barclaycard
Northampton/Liverpool
2 Bathrooms, Balcony and Garden
Beautiful Gardens w/ stunning Thames Views
Apts From £249,950
Mortgages, bank acc & money transfers to help you buy abroad
Explore mystical Jordan
From £1030 for 7nts 4*
to USA's Most Cosmopolitan City; San Francisco!
£POA
Book Now for Winter 08/09 and Get 10% off!
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times. Search globrix.com to buy or rent UK property.
© Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.