Tesco is to spend £150 million relaunching its popular Clubcard scheme. The supermarket, which claims that one in two UK households currently use the card, said it expected to attract a further one million customers as a result of the promotion — taking it to 16 million altogether.

Before the relaunch, customers could spend Clubcard vouchers at face value across Tesco’s stores or on its website or could increase their value by up to four times by trading them for a range of deals with Tesco’s partners, such as restaurants and theme parks.

After the relaunch, customers will for the first time be able to receive double the value of the vouchers in Tesco stores and online on a wide range of products. Tesco said these would include clothing, baby goods, wine and airtime on its mobile phone service. A customer currently receiving £5 worth of Clubcard vouchers will be able to exchange them for £10 of ‘double up’ reward tokens, to be spent on the ranges earmarked by Tesco.

Details of the relaunch — which comes after a difficult period for Tesco in which it has been losing market share to Sainsbury’s and Asda, its rivals — will be mailed out later this month when customers receive their latest Clubcard statement.

Richard Brasher, Tesco’s marketing and commercial director, said: “Tesco already has the most loyal customers of any supermarket and we’ve been saying 'thank you' for their custom for many years by giving them back billions of pounds worth of vouchers to spend with Tesco or on treating themselves with one of our specially selected partners.

“Now with customers going to greater lengths to search out the best bargains, it is even more important for Tesco to say thank you when they choose to shop with us. But from next week we want to say an even bigger thank you by allowing customers to double the value of the vouchers we send them, making shopping with Tesco even better value and even more rewarding.”

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