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A single mother of four from New York is accusing Victoria’s Secret of ripping off her bra.
Katerina Plew says that the lingerie maker’s real secret is that they stole her patented design for a better bra that can be adjusted to prevent the straps showing.
Ms Plew, 38, has filed a suit in New York seeking triple damages after discovering a display for the company’s “Very Sexy 100-Way Strapless Convertible Bra” in a shopping mall near her home in Selden, Long Island.
“It’s my bra,” she told The Times yesterday. “It’s my patent. I am the one who invented it and I had an appointment to meet with them about it.”
The paralegal says that she came up with the idea for her adjustable bra when she was trying to decide what to wear for the christening of her children – David, Thomas and Alexis.
The divorced mother, who also has an 11-year-old daughter named Paris, could not find a bra that would allow her to wear either of her two favoured dresses without the straps showing.
“That is my pet peeve,” she said. “I hate bra straps hanging out of women’s clothing. I’m sure many women do. But you will see it all the time in summer.”
Her answer was to devise a bra that allows women to hide the straps by clipping them to any of a series of loops along the front and back.
She spent $12,000 (£6,000) registering her invention as Patent No 6,733,362, and developing a prototype.
“Now you do not have the strap hanging out,” she declared proudly. When she realised the costs of production, she began contacting lingerie companies about her invention.
She says that she set up an appointment to meet a Victoria’s Secret executive to whom she had mailed a copy of her patent.
She claims that the appointment was cancelled.
A year later Ms Plew walked into a Victoria’s Secret shop and saw the “VS-Bra”, which has detachable straps and numerous eyelets that allow the user 100 different ways to wear it.
“The moment I walk into the store and saw a large display in the centre of the store, I cried,” she said.
“That was my initial reaction. I bought one. I cried when I bought it.”
Victoria’s Secret, a unit of Limited Brands, advertises the $50 product on its website as “the bra that does it all”.
The company declined to comment on the pending litigation.
Charles von Simson, Ms Plew’s lawyer, says that his client stands out from the usual inventor.
“Everybody sits on the couch and says, ‘I have an idea’ and sees it a year later and says ‘that’s mine’," he said.
"But this is a woman who devoted the time and money to get a patent. And she was ripped off.”
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What an absolutely fantastic idea!! It's so obvious I can't believe no one has thought of it before! Well done to Ms Plew.
Katharine, Norwich, UK
This is a classic case that you should have patiences & never ever be so vain as to pay money to a lawyer to tell the world what you've invented without out doing 10 times amount of work necessary to oversee control of the manufacturing operation that can meet targets of a marketing plan
K Ng, necastle, uk
If 'J, Newport, Whales' really came from the Principality of 'Wales' then they wouldn't have used the name of a Cetacean!
John Clark, Warwick, UK
J, Newport, Whales claims that difficulties with the UK IPO are the reason Ms Plew filed the case in New York. More likely, it is because she lives in New York, as the article states, and VS is an American retailer. Just a guess.
Phil, Lawrence, KS, USA
Ripping off her Bra! great intro James, certainly made me want to read the rest of the story
Andrew Ashcroft, Southport, England
The UK IPO is inconsitent, difficult to interpret, not ofen helpful, does not adhere to its own deadlines, and often appears powerless should plaintifs or defendants attempt to abuse the system delaying actions for the most superfluos reasons.
That would be why she took the action in New York.
J, Newport, Whales
Everyone BOYCOTT Victoria Secrets!!! They are biting the hands that feeds them!! Pass this on....no one buy from Victoria Secrets!!!
Greg , Manchester, usa
Actually, in many cases it is brought to light, and the very busy patent courts here in the UK are testament to that (presumably the US courts are also busy). This just made international news because it involves a bra.
R, Gloucester,
This is disgusting! To think of how much time and effort was put into the design and prototyping and for it to be stolen! It's not like V-S can't afford to buy the patent/pay royalties! Now the designer has to pay legal expenses too! V-S should pay every penny earnt and much much more! (+legal cost)
S, London, UK
this sort of thing happens all the time.really.most of the time its never brought to the light or thought twice about.but when someone has a patent for an invention that hey made,then they immediately are entitled to every penny it is sold for(unless its contracted differently)
bre, clevland, us