Steve Hawkes
Win 100 iconic DVDs
A Dutchman who bought a West Sussex vineyard from the husband-and-wife team behind the 1980s pop group Bucks Fizz is spearheading a renaissance in Britain’s luxury goods industry.
Eric Heerema is the head of Nyetimber, a “boutique” English sparkling wine that has beaten some of the best French champagnes in blind tastings in recent years. After securing a place on the shelves of Waitrose, the supermarket chain, and supplying Buckingham Palace, Mr Heerema is eyeing export markets, with plans to take production from 30,000 bottles a year to 750,000. “This is only the beginning for us,” he said.
Nyetimber is one of a dozen fledgeling British luxury companies taking advantage of the resilience of the sector to the credit crunch to test international markets. While the high street is enduring a tough year, Burberry is selling alligator-skin Warrior handbags costing £13,000. Smallwood, a luxury kitchen supplier, said on Friday that its brand was going from “strength to strength” in the United States after winning a new supply contract. Boodles, a Bond Street jeweller, said this month that rather than noticing customers cutting back on spending, they were asking for more exclusive and expensive pieces.
The growth of the luxury market in recent years has attracted venture capital firms, which traditionally have ignored luxury companies. Permira bought a majority stake in Valentino, the Italian fashion house, last summer.
Industry executives say that there is still a fear that a slowdown in America spread to Britain. However, they add that British brands are firmly back after the resurgence of Burberry and Dunhill and the success overseas of companies such as Jo Malone and Links of London. Robert Ettinger, chief executive of Ettinger, said that buyers in the Middle East and China were asking again for “Made in England”, after preferring French and Italian brands for several years.
Moves to develop a new generation of luxury firms have gathered momentum in the past year under the auspices of Walpole, the luxury-trade association. It launched a Brands of Tomorrow programme that appoints a mentor to up-and-coming companies. Robert Bensoussan, the former Jimmy Choo chief executive, liked Bremont watches so much that he bought into the company.
John Ayton, the founder of Links of London, another Bremont investor, said: “Brands of Tomorrow enables them to see what they could achieve. We’ve had some good, successful British companies that have led the way and the encouraging thing is to see this new wave coming through.”
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
36-month car lease
on contract hire for
£359.99 plus VAT pm
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
c£100,000 + car, bonus & bens
Lord Search & Selection
Midlands
Competitive salary + NHS pens
The Council for Healthcare Regulatory Excellence (CHRE)
London
Not Specified
The Sheppard Trust
London
£31,842 – £38,378pa
Charity Commision
London, Liverpool or Taunton
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.