Jessops as a store, thats has a good range of staff, from SALES to Photographer can work but price, product range and sales technique will end this brand soon. People will buy from the internet and this will kill off most highstreet trading, but jessops lack sales staff and seem only to have out of work or student photographers, non of the staff get real sales training or product training in comparison to that of dixons group, (i have worked for both) yet through sheer egerness will know the ins and outs of a camera, hence people will use them as information only
Low margin products are not the way to go, they are badly made i.e Kodak and will cost more in fixing and repairs (not the actual repair as that will be upto the manufacture but in postage and haulage) people will buy from supermarkest but more fool tham, they camera range is of low grade and offten of old stylings, but if your happy then good. jessops printing is naff, asda have always done better prints! restructure!!!!!!!

ben, london, uk

Jessops is another mid market retailer that there is no room for anymore.

What Adams and co, fail to realise is that the majority of footfall will walk into a Jessops, ask about the features of a specific camera, find out all about it and then buy the camera from an internet retailer for 30% less. The public aren't stupid.

Adams is pursuing a flawed strategy of continuing to operate in the same market, when in fact he should be re-branding the business (The name Jessops conjures up an image of overpriced goods in old fashioned overstaffed stores) and aiming at a lower margin but higher volume sector.

I bet if I opened up a shop right next door to a Jessops called 'CameraSavers - 50% off' Jessops would be empty all day.

Another thing is that the growth in the digital market has pushed the average age of a camera user lower - and what is it that younger people seek - 'COOLNESS'

There is nothing COOL about Jessops - Sorry.

Joe W, Bristol, England