Jenny Davey
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WAITROSE is understood to be finalising an ambitious investment programme that could result in the upmarket supermarket chain investing about £800m in store openings.
It is thought the company is putting the finishing touches to its spending plans this month before they are ratified by its parent, the John Lewis Partnership.
The cash would be used to help Waitrose open 50 new stores over the next five years. The company has secured 10 new sites for next year already. Waitrose has also decided to roll out its new-look store format – recently tested at its branch in London’s Marylebone High Street - across the rest of its 183 stores. A new 25,000 sq ft store, which insiders describe as “Marylebone on steroids” will also open shortly in Finchley Road in the capital. Next month the company will also launch a food hall at the John Lewis department store in Oxford Street.
The launch, on October 3, will represent an important milestone for the John Lewis Partnership because it will be the first time that it has brought together the Waitrose and John Lewis brands in the same place. Branded the “Foodhall from Waitrose at John Lewis” it promises to be a foodie’s heaven.
If successful, the format could be rolled out to other John Lewis stores in city centres around the country, such as the Cardiff branch, which will open in 2009. The proposals all form part of a grand plan to double sales at Waitrose to £8 billion over the next decade.
The news came as it emerged that Waitrose plans to write to the Office of Fair Trading after the watchdog claimed last week that it had found evidence that the big four supermarket chains were involved in a cartel to fix the prices of milk, butter and cheese during 2002 and 2003.
The four biggest supermarkets – Tesco, Asda, Wm Morrison and J Sainsbury – have all denied any wrongdoing. Waitrose plans to write to the OFT pointing out that it paid farmers a premium price for milk during that period. Waitrose, writing as an independent party, will seek to establish there is no evidence its larger rivals were colluding more widely on price to squeeze out smaller players such as itself.
The big four were this weekend digesting the contents of a 600-page document detailing the allegations.
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Southampton was a completely separate Waitrose branch which just happened to be in the same shopping centre, much like Brent Cross. It has since closed down as excessive rents made it unprofitable.
Also Waitrose Kingston, although in the same building, has its own entrance and runs as a totally separate shop.
Food & Home should be thought of as Waitrose selling a range of John Lewis-sourced non-food lines.
While I agree the phrase "under one roof" is the wrong one to use in this case, the food hall at Oxford Street will be something totally new for the company.
Tom Payne, London, UK
John Lewis already have a Waitrose in the same store in Kingston Upon Thames.
Chris, Epsom,
There was talk some time ago about selling the company and putting it on the open stock market.
With such a strong first half year profit growth and a positive outlook, does this mean that it is ripe for a takeholder?
Guess it would be great for all its 'Partners' who would get the money! How much much is the business worth?
John, N London, London
As well as operating from the same building in Kingston upon Thames, the Waitrose and John Lewis brands also co-exist under one roof at five Waitrose Food & Home stores, the first of which opened in 1994 at Southend-on-Sea.
Andrew Marsh, London, UK
Jenny Davey is of course wrong to say that the Oxford Street refit to introduce the Waitrose format is the first of its kind. Waitrose has been in the basement of the John Lewis Kingston store in south west London for coming on 20 years, with WestQuay at Southampton a more recent example... from 8 years ago. So what's new?
Nick, London, UK
Surprised John Lewis has not done this before, certainly this idea will take on America's Wal Mart and Frances Carrafour worldwide. It will take a big change for other big retailers to copy this. It will be like rolling out Harrods worldwide.
Jason Li, Blackburn, Lancashire