I think this is the first time that someone who has delivered the alternative MacTaggart has graduated - if that’s the right word – to the real thing.

So I am both proud and honoured to be paving the way for Ant and Dec, who should be standing here tonight in 2018 if this trend continues.

Of course I’m flattered to be asked, but I am also a little worried. Does this finally mark my invitation to join the British broadcasting establishment? While that thought does terrify me, I am comforted in the knowledge that after my remarks my membership will have been a brief one…

And it also occurred to me that I qualified for the invitation only after I gave up my executive role at Sky. I now spend most of my time engaged in other parts of the world and other parts of the media industry. Perhaps that means I am regarded as being safely at a bit of a distance.

But I do welcome the opportunity to talk to you all about the media in the UK – and a slight distancing might help.

You can be the judges of that.

When we gather as an industry, it’s natural for us to talk about the future. I’d like to do something different tonight: to turn our focus firmly to the present. Because the path we are already on is a dangerous one.

In particular, what I want to discuss is our digital present that is right here – it has been here for a while, in fact. A digital present that ought to compel us to make some urgent choices about where we want to go as an industry and as a society: choices which, I will argue tonight, we are currently either avoiding or mishandling.

It’s easy to lose sight of how digital we already are.

The inescapable thing about the present is that everything in it is already digital. Even if part of the consumption of media remains in the analogue world – opening a newspaper or a book, going to see a film in a cinema - the production of those creative works is already wholly digital, and the proportion that is consumed by digital means is growing all the time.

So talking about a coming digital future, or a digital transformation, is to ignore the evidence that it has already happened.

Why do I think we are getting this wrong? Why do I believe we need to change direction as a matter of urgency? It’s quite simple.

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