Attend a special evening hosted by Mike Atherton
The results of the regulator’s latest annual Communications Market report came as Emap, the magazine publisher, closed its teenage magazine Sneak, saying that teenagers were getting their celebrity gossip from the internet.
According to Ofcom, 16- to 24-year-olds watch an average of 18hr 20min of television a week, compared with 25hr 30min for the average viewer.
More than a fifth, or 21 per cent, of young people said that they spent less time reading magazines in favour of the internet, while 27 per cent said that they read national newspapers less and 15 per cent said that they listened to less radio. In particular, 16- to 24-year-olds are deserting the main five public service broadcaster channels, with the proportion of viewing time taken up by these services down from 70 per cent in 2001 to 59 per cent in December 2005.
Ed Richards, the chief operating officer of Ofcom, said that 16- to 24-year-olds are “multi-taskers”, using the internet, watching television and listening to iPods at the same time. He said that they posed a challenge to advertisers, who needed to relearn how best to attract their attention.
The 16- to 24-year-old age group favours social networking websites such as MySpace and Bebo, with 70 per cent of young people using these websites and 54 per cent using them regularly.
Mr Richards said: “I don’t want to suggest that young people won’t read newspapers when they are older. They may also be going to newspaper websites. We will do more research into this next year.”
The research also indicated that young people used mobile phones more extensively than the wider population.
Articles from our sister site WSJ.com:
You may be asked to subscribe to read certain articles
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
1998
£47,955
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
£353 per day
Phonepay Plus
London
PwC’s Consulting practice helps businesses of all shapes and sizes work smarter and grow faster
PwC
£37,000
Department for Culture, Media and Sport
London
Currently £36,285
Department for Culture, Media and Sport
London
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Accommodation, flights, tickets to the race and a KL city tour for only £999pp
PremierHolidays.co.uk
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.