JAMES BOND’s next outing, in Quantum of Solace, will be backed by a £50m advertising campaign from the companies whose products will appear in the movie. The Bond franchise has long been a favourite with brands, but 007 - now Daniel Craig, pictured above with co-star Olga Kurylenko - has become more choosy about who he does business with.

Sony Pictures has cut the number of product placements after 2002’s Die Another Day had so many that critics dubbed it Buy Another Day.

The companies lined up for Quantum are Ford, Heineken, Omega, Smirnoff, Sony and Virgin Atlantic. The metallic gold Ford Ka driven by Kurylenko will become generally available in November and the Sony Ericsson C902 Cybershot mobile phone will also be launched when the picture is released.

Smirnoff has the longest history with Bond. The Diageo-owned brand appeared in 1962’s Dr No, although the secret agent did have a brief fling with rival Finlandia.

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