Here are some ideas that won't cost the BBC a penny. One fixed camera. One desk. One person reading the news. No studio interviews of so called BBC experts explaining the bleeding obvious to enthralled news readers. Get rid of the so called star news readers they are irritating and a waste of money. We just want the news without all the so called chemistry between man woman. The met office seem to have no problem finding educated people who can face the camera alone, read their own reports, press buttons and point. Cut out that stupid advert of reporters shown all over the world tapping away on their laptops or talking to camera. Get out and find the news, fifteen minutes of the same reports repeated for 24 hours is not good enough. Most of the news stories come from agencies or newspapers. Just count up the stories that come from BBC reporters on each bulletin. What are all those hundreds of reporters doing?

sid, derby,

"They were once considered to be impartal amd authorative. The vast majority of viewers know that the BBC distorts news coverage to support their own narrow, out of touch, liberal-left views."....

I fear these reflections say rather more about your political position, Jack, that that of the BBC. The BBC has been, and remains, an important watchdog of impartiality for UK news broadcasting. Compare the UK experience with, for example, the US where FOX News - another outlet of NewsCorps - broadcasts genuinely partial and toadying news.

Al, London, UK

Renaming the established News 24 as BBC New Channel is a mistake. Remember what happened to the ITN New Channel?

A Hill, Laleham, UK

Good. Stop moaning about the BBC. If you were to look at the 2003 look, you certainly wouldn't want it today.

Oliver Burgess, Plymouth,

The awful self promos [balloons, ballerina, swirling disks, multicolours] that fills the gaps between programmes is dreadfully annoying. The BBC has admitted it spends more on appearances such as these than on local tv sections in the news.

jane, Whittlesey, CAMBRIDGESHIRE

Classic, take a failing department in the public sector and spend a fortune on re-branding.
Why don't the BBC just try honest reporting of facts? They were once considered to be impartal amd authorative. The vast majority of viewers know that the BBC distorts news coverage to support their own narrow, out of touch, liberal-left views. Many licence payers are sick of paying the fee to this biased, sanctimonius organisation. Why should we all pay for Nu Labour propaganda?

Jack, Chelmsford, Essex

£550,000 - try dividing that amongst the tv license holders of the UK and then see how that much that works out per person. It's less than a pound per license, seems good enough value to me.

The fact that the BBC are also saving money by putting an entire studio into mothballs as a result of this change has gone uncommented as well. I'm willing to bet that'll save more than £550,000 a year too.

Don't whine about the cost unless you know the full story.

John S, London,

£550000 - So nice to hear the licence fee is being put to good use

phil holden, Godalming, UK