Television channels that feature scantily clad women enticing viewers to call premium-rate phone lines will be forced out of business if new rules from Ofcom work as planned.

The communications regulator wants to crack down on the 17 “babe TV” channels, which can be found, free to watch, on the outer reaches of cable and satellite services.

It is part of an exercise to control television phone-ins, which were hit by a series of scandals last year. As mainstream broadcasters have already cut back on phone-ins, its principal impact is on unconventional broadcasters and channels such as Babe-station and Babeworld TV.

The new rules state that phone-ins can be used in programmes only whose “primary purpose is editorial”, such as Big Brother. The “babe” channels, which transmit only phone-line advertisements, can continue only if they opt to be governed by similar rules as home-shopping channels. This means they will be allowed to remain on air only if viewers have to enter a PIN to access the channel.

The European Court of Justice ruled in October that a television quiz show could be classed as teleshopping.

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