Amanda Andrews
Enter our Snapshots of Summer photography competition
Madonna’s bulging biceps have gone missing from her portrait in the latest edition of Vanity Fair, and Keira Knightley’s bust is decidedly bigger in a poster promoting the film King Arthur than in earlier publicity pictures.
However, magazines are now facing curbs on the extent they can airbrush pictures of celebrities amid concern that it encourages young girls to ignore the health risks of trying to attain a waif-like figure.
Magazine editors have agreed to meet with their trade association to agree a code of practice for the use of airbrushed photographs. Among those expected to attend are Alexandra Shulman of Vogue, Lorraine Candy of Elle, and Kay Goddard of Hello! Representatives of leading publishing houses and the fashion council will also attend.
The summit, for which a date has yet to be agreed, is in response to an inquiry by Baroness Kingsmill last year, which concluded that airbrushing could “perpetuate an unachievable aesthetic”.
Her report provoked the British Fashion Council (BFC) to ask the Periodical Publishers Association (PPA), which represents 400 British publishers, to form a working group in an attempt to curb the use of digitally enhanced images.
The introduction of a code of practice was a key recommendation of Baroness Kingsmill's Model Health Inquiry.
Kerry Neilson, the PPA’s director of legal and public affairs, said: “Using digital technology to adjust images is a technique widely used across all media from promotional material to films to the web.”
Ms Neilsen added: “The BFC said that digital adjustment was outside of their remit, but believed it formed part of ‘the wider issue of model health’. As this is a complex issue and there is no pre-determined consensus across the industry, we are currently canvassing views.”
Young women are being bombarded with images of perfection across mediums, from magazines to television to the internet. It emerged last week that a website called Miss Bimbo was encouraging girls as young as nine to embrace plastic surgery and extreme dieting in the quest for the perfect figure. The website was quickly condemned by healthcare professionals and parents.
Susan Ringwood, the chief executive of eating disorders charity, Beat, said: “I think a message should be placed by an airbrushed picture saying that it has been digitally enhanced. However, it would make a big difference if airbrushing to make supermodels look slimmer was just not allowed at all.”
The first real criticisms of airbrushing came in 2003 when Kate Winslet, famous for defending the appearance of fuller-figured women, appeared waif-like on the cover of GQ in 2003. The magazine’s editor was forced to admit that the images had been “digitally altered.”
Ms Winslet’s enhanced picture in GQ came as a particular surprise, as the image accompanied an article where she questioned the attitudes of woman who equate beauty and sex appeal with being thin.
“So why is it that women think in order to be adored they have to be thin? I just don’t understand that way of thinking... I’m certainly not a sex symbol who doesn’t eat,” Ms Winslet said.
According to sources at the time, Ms Winslet approved the original photos, but was not consulted about the digital changes.
Articles from our sister site WSJ.com:
You may be asked to subscribe to read certain articles
Win a luxury weekend to Newcastle and its neighbour Gateshead, find out more here
Risk, resilience and embracing new technology
Industry sectors news at a glance. Interactive heatmap, video and podcast
Discover the power of collective thinking. Submit a solution and be in with a chance to win a Media Hub Home Entertainment System
The inside track on current trends in the charity, not for profit and social enterprise sectors
Everything the Business Traveller needs to know to make a better trip
Make the most of the summer and enter our fabulous photographic competition, you could win a £5000 holiday
Corsica is an island of beauty and contrast, an ideal holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
The clever way to lease a new car is with Car leasing made simple™
2009
per month on 36-month
Personal Contract Hire (PCH)
2008
42850
Car Insurance
£24,250 - £30,346
MI5
London
£60,000
The Environment Agency
Bristol
Up to £90K
Boots
Midlands
OTE £85k
Credit Protection Association
Nationwide Opportunities
Completely London
Luxury Condo's in Manhattan with NYC views
The best new homes in Wimbledon?
Nationwide
Fabulous Cruise And Cruise & Stay Offers Including Virgin Atlantic Flights Prices Start From Only £699pp!
Last Minute Cruise And Cruise & Stay Offers. Med From £499pp, Caribbean From £699pp!
5 star quality at a 3 star price.
8 fabulous Canadian cities ...you won’t find cheaper
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Property Finder | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.