Dan Sabbagh: Media Analysis
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Al-Jazeera English was launched in a blaze of publicity a little over a year ago, but what has happened to the dream of creating a multinational broadcaster since is dispiriting.
The collapse in morale among employees, whether caused by financial constraints, a clash of cultures or political pressures, is a pity, because competition for Anglo-American news media is a healthy thing.
Discord was sowed from inception. The English channel operated at arm's length from the Arabic channel, offering better terms and conditions than those offered to staff at its headquarters and employees elsewhere - after all, Sir David Frost was on the payroll.
The repeated emphasis that the international channel would be independent from external influence also created ructions, because it implied that the original Arabic news channel was somehow not. Pointedly, its name was changed from al-Jazeera International to al-Jazeera English just prior to its launch.
Nigel Parsons, the English channel's managing director, started well, building a channel not wildly different from the BBC - a bit bland but certainly careful to report in a balanced way.
Yet it was never clear who the viewer was: outside Africa and Asia, resources were stretched. The mix of news could only have pleased diehard internationalists; most people also want a good dollop of news from home, but there was little from the US or Britain, where many English-speaking viewers are likely to be. There was also precious little marketing or viewing data.
Then, al-Jazeera English began to be reined in. From the summer, management clamped down on overheads and benefits, querying whether expatriate journalists needed to be paid so much. Parsons was excluded from board meetings, to the point where he reportedly had to glean information from a secretary.
Now, the climate of suspicion is such that some believe that political pressure will be exerted on their journalism, although accounts as to whether this is happening vary.
Al-Jazeera in Arabic, of course, made its reputation by being in tune with the views on the Arab street, but today's talk is of a softer line on the Saudi regime.
Two Arabic journalists recently published interviews with militants on their personal websites because they could not get them aired. One was with Baitullah Mehsud, the leader of al-Qaeda in Pakistan, who is suspected of involvement in the killing of Benazir Bhutto. The Mehsud interview, done in December before the assassination, did not appear, but a second interview conducted with Mehsud in January did air in the past week. It is easy to stir strong feelings here, and the reality of how news organisations work is always more complex than outsiders think. But trust is breaking down. In December, an emotional staff meeting heard an avalanche of grievances. At least one industrial tribunal hearing is in the offing, and the situation is summed up in the words of an employee internet posting: “You don't need us Westerners any more do you?”
Al-Jazeera English was meant to help extinguish such them-and-us sentiments; that they are emerging shows how bad morale is. The emotion behind the scenes is beginning to surface publicly, and once credibility drains away outside, it is very, very hard to win it back.
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I have just left Al Jazeera along with the most credible journalists the channel employed. The cream are leaving, only the dregs are staying in a bid to advance their careers in a collapsing channel.
The situation is critical now. Yet management are still failing to take any responsibility.
david, london,
With staff morale so low and an astounding rate of resignations occurring on a daily basis Nigel Parson decided to go on a skiing holiday in Switzerland. Says it all really!!
I suppose with the page cheque he is on, his attitude would be of âsit it through for another year or twoâ retirement is so near- while your employees get the raw end of the deal. Nigel doesn't even pretend to care anymore!
Enough is enough. Stick up for you staff Nigel, or get of Doha!!
AJE staff, Doha
John, Doha, Qatar
What's wrong with a channel for "diehard internationalists"? It is very difficult for an international channel to beat a domestic station at its own game. Furthermore, add up all the diehard internationalists worldwide, and you have a sizeable, marketable audience.
Kim Andrew Elliott, Arlington, Virginia
The climate here in the AJE newsroom is one of despair, made worse by how obvious it has become that Parsons has in fact lost all of what little control he had. Resignations are now almost flowing on an hourly basis and staff moral has hit an all time low as working hours are increased to cover staff losses.
The 'us and them' attitude started almost immediately with the name change from International to English, and there has been bickering from the Arabic channel since day one.
Staff have been given no incentive to stay with the network despite losing nearly a third of their salaries due to the ever worsening US dollar and cracks are now beginning to show.
AJE staffer, Doha/Qatar,
I watch al Jazeera English regularly on the web at jumptv.com.
Overall I am very impressed by its standards of reporting and its very strong emphasis on high journalistic standards, balance and a truly global perspective on world events. Its coverage represents a breath of fresh air from the stale, jingoistic tone of the mainstream media here in the US which not only portrays a version of events seriously disconnected from reality, but also, with the likes of Bill OReilly, Glenn Beck and a whole slew of dubious media stars, seen its journalistic standards slide to abysmal lows.
Al Jazeera English needs its Western staff as much as it needs Arabs, and Africans. The likes of Dave Marash, Richard Gizbert and of course, Sir Richard Frost help it achieve a global emphasis on its coverage. The presence of Westerners in a media channel based in the Middle East helps undermine the us-versus them mentality. I am optimistic for the future of the channel despite the recent differences.
SAS, Buffalo, NY , USA
You think you're having problems? Our local
community owned food coop had a problem
their own workers (their) I own a share in the
coop and I'm saying (their workers).
But, I have to say that if it weren't for you during the Iraq war and more recently news of
Iran, we would not know anything other than
what the media here wants us to know. Yes
we have a number of independent news stations,
but I'm so glad you're there because we get
to see other perspectives on international
relations. We belong to something called
the human race. Religions divide us, ideals,
politicians, nationalities do. And most important no one is addressing GLOBAL WARMING or the BIRD FLU. We're not preparing for either event. I know so many
good people who care. We need to join forces and stop doing the "one-upmanship"
on each other.
Mala, Davis, USA California