Suzy Jagger in New York
Win tickets to the ATP finals
Microsoft and Google are understood to be fighting over a $1.5 billion (£732.4 million) stake in Facebook, in a deal that would value the social networking site at as much as $15 billion.
It is expected that the sale of a 10 per cent holding in the private company will be sealed within the next 48 hours.
Microsoft and Google both want a share of Facebook because of the hundreds of millions of dollars of advertising revenue the networking site attracts.
Key to the agreement between the successful new shareholder and Facebook is thought to be a deal where the investor would handle all the site's overseas advertising sales.
While the site, which allows members to chat online and post data such as photographs, is free to users, it makes money from advertisers on its web pages.
Executives from both companies travelled to Facebook's headquarters in Palo Alto this week. It is understood that Tim Armstrong, Google's head of advertising sales, is helping lead the talks on behalf of the search engine with Facebook.
It is thought that Facebook's investors, which include Accel Partners and Greylock Partners, are holding out for a valuation of the networking site of at least $10-15 billion.
At the top end of the valuation, a 10 per cent stake would cost either technology group $1.5 billion.
Should Google win the race and seize the stake, it is expected that they will insist that an existing advertising agreement between Microsoft and Facebook is unwound.
Should Microsoft win, it is expected that they will seek to expand the deal. A 10 per cent shareholder is also expected to get a seat on the Facebook board.
While both companies could easily afford to spend $1.5 billion on the stake, it is more likely that both would seek external funding from a financial partner.
Mark Zuckerberg, founder and chief executive of Facebook, opened the networking site up to users beyond its original college student base, only a year ago.
Since then its user base has ballooned to more than 47 million people. Facebook competes with its larger rival MySpace which has 100 million users.
It is thought that Mr Zuckerberg is planning on preparing the company for a float.
Rupert Murdoch, head of News Corporation - parent of The Times and owner of MySpace, last week ruled out buying Facebook because he said it was overvalued. News Corporation bought MySpace for $580 million in 2005.
Earlier this month, Facebook opened the door to outside developers for the first time, attracting 4000 applications. Facebook will allow these developers to profit from their applications, which include games, widgets, and other more practical tools. The move is expected to help increase Facebook's value further.
Microsoft said that it refused to comment on rumour and speculation. Google failed to return calls.
Articles from our sister site WSJ.com:
You may be asked to subscribe to read certain articles
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
36-month car lease
on contract hire for
£359.99 plus VAT pm
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
The UK's leading alternative to showroom finance.
Finance packages tailored to your needs.
Minimum loan of £15,000
Car Insurance
c£100,000 + car, bonus & bens
Lord Search & Selection
Midlands
Competitive
Barclaycard
Competitive
EVERSHEDS
London and Manchester
£80-95,000
Clay McGuire Executive Selection
Moments from Battersea Park.
For sale with Winkworth.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.