Leo Lewis, Asia Business Correspondent
Claim your free 2010 double sided wall chart
Sony, the Japanese entertainment and electronics group, has forecast a sixfold leap in operating profits for its current fiscal year in its most bullish announcement since Sir Howard Stringer took control of the company in 2005.
However, Sony admitted that after a “not ideal” launch of the PlayStation3 (PS3) games console in Japan and the US, its games division would stay in the red and weigh heavily on group profits until next year.
Hoping to draw a veil over a difficult fiscal 2006 in which Sony booked 51 billion yen (£213 million) in provisions to cover an embarrassing global recall of laptop batteries the group said that operating profits for its year ending next March would be Y440 billion.
Much of the predicted profit is forecast from flat-screen televisions and digital cameras. After a year boosted by block-buster films, including Casino Royale, and with Spider-Man 3 poised for a box-office record, Sony’s movie business is also forecast to advance strongly.
Sony’s group profit forecast would mark a 513 per cent rise in earnings over 2006, an apparent vindication of “Stringer-ism” the sometimes divisive attempt by Sony’s first nonJapanese chairman to shake the group out of its long slump.
One of Sir Howard’s steps on becoming chairman two years ago was to promise group-wide operating margins of 5 per cent within three years. Nobuyuki Oneda, Sony’s chief financial officer, said that the company was “on track” to achieve that.
If Sony hits its current-year sales forecast of Y8.780 trillion, group operating margins will be 5.01 per cent.
However, results for the year to last March revealed hurdles to Sony’s ultimate turnaround. Despite a successful launch of the PS3 in Europe, Sony admitted that its global shipment target of six million PS3 units by the end of March 2007 had been missed by 500,000 units.
The games division made operating losses of Y232 billion last year.
Sony’s results for the fourth quarter of fiscal 2006 set a four-year record for earnings weakness. The net loss for the January-to-March quarter was Y67.6 billion.
Articles from our sister site WSJ.com:
You may be asked to subscribe to read certain articles
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
1998
£47,955
2004
£56,950
Essex
Check your free Experian credit report before applying
Car Insurance
c. £70,000
The Duke of Edinburgh’s Award
Windsor
£123,460 pa
The Law Commission
London
Southwark County Council
£100,000
Home Office
Liverpool
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Includes flights, accommodation with room upgrades, transfers city tours in Hong Kong and Bangkok.
PremierHolidays.co.uk
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
Choose from the beautiful landscape and tranquil beaches of Oahu, Kauai, Maui & Big Island.
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.