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From The Sunday Times
September 13, 2009

Mania for British tennis champion Andy Murray could be worth £405m

Tennis in Britain set to get £405m boost thanks to the emergence of champion Andy Murray as a potential Grand Slam winner

Andy Murray
Kate Walsh

Tennis in Britain is set to get a £405m boost thanks to the “Murray effect”.

The emergence of British tennis champion Andy Murray as a potential Grand Slam winner, the redevelopment of Wimbledon, and the forthcoming ATP Tour Finals will all make the sport more popular, according to a study by Barclays and the University of Liverpool.

The tennis economy is already worth £1.27 billion, ranking it in the top-five sports behind football, horse racing and golf, but the “Murray effect” has increased spending on every element of the sport from equipment to advertising and sponsorship.

Spending has also risen because the game has become more of a year-round sport, thanks to media coverage from the Australian Open in January all the way to the Barclays ATP World Tour Finals in London in November.

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The report, by Tom Cannon, a professor at the University of Liverpool, has predicted that the £1 billion spending gap between tennis and golf (on which £2.33 billion is spent) will soon close.

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