Claim your free 2010 double sided wall chart
The number of guitars sold has more than doubled since 1999 as City bankers hunting trophy guitars and young would-be rock stars flock to guitar shops such as those in London’s Denmark Street.
Guitar is now the most popular instrument being played by children in schools, rather than the more traditional orchestral instruments favoured ten or 20 years ago.
The market is being driven partly by falling prices, with the cheapest acoustic instrument now well within a birthday present budget at £30.
Electric guitars have seen a 25 per cent drop in price over the past two years so that a package including an amplifier can be bought for less than £200 and a basic guitar for £50.
Paul Waller, the manager of Hanks, an acoustic guitar specialist, said: “The Chinese are making a lot of stuff, but they’re making it well. That’s made some of the higher-end North American manufacturers take note and compete better.”
Mr Waller said the shop's turnover was about £1.4 million last year and the business was growing by 10 per cent each year. With more products around and more guitars being made in China, there is more choice for customers, Mr Waller said, while the internet provides more information on the instrument.
Paul McManus, chief executive of the Music Industries Association, says that the rise in guitar sales to nearly a million last year backdates to the early 1990s.
He said: “It started with bands like Oasis, which started a return to guitar bands, and that has continued year on year up to the Arctic Monkeys.”
Up to 70 per cent of customers at Rockers, a store in Denmark Street that is renowned for selling heavy-metal guitars, are in their mid teens to late twenties, says Scott Avery, its manager.
“We get a lot of young people, mostly male,” he said. “It’s the influence of bands or being in their own bands. People are fed up with Pop Idol and X Factor and all that nonsense. People are more interested in listening to real music and playing in a band and doing it for themselves.”
However, the market is also being driven by baby-boomers trying to recapture their youth.
Mr McManus said: “Over a third of the population are now over 50 and we aren’t going quietly. A whole generation is returning to the obsessions of their youth, whether it is music or getting a Harley-Davidson.”
In Regent Sounds in Denmark Street, customers come to marvel at, sample and buy Fender guitars ranging from £359 to £4,000. They tend to be popular with City bankers with more money than talent, said Clement Coulom, the manager. “They want to spend a lot of money just to have a cool guitar even though they can’t play. Only a third of our customers are good guitar players. There’s a bit of talent involved. Not everyone’s got it. I can testify.”
Guitars would never go out of fashion, Mr Coulom said. “It’s exactly like denim or black,” he said.
Highly strung
Electric guitar players in business:
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
1998
£47,955
2004
£56,950
Essex
Check your free Experian credit report before applying
Car Insurance
£100,000
Barnardos
UK
£123,460 pa
The Law Commission
London
Southwark County Council
Competitive + bonus + benefits
Manchester United
Central London
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Includes flights, accommodation with room upgrades, transfers city tours in Hong Kong and Bangkok.
PremierHolidays.co.uk
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
Choose from the beautiful landscape and tranquil beaches of Oahu, Kauai, Maui & Big Island.
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.