David Robertson: Analysis
Win tickets to the ATP finals
At the start of the summer Michael O’Leary, the outspoken chief executive of Ryanair, predicted that dozens of European airlines would go bust. He said that only Ryanair, British Airways, Air France-KLM, Lufthansa and easyJet were strong enough to weather the tough times ahead while everyone else would be forced into bankruptcy or be bought.
Airlines and holiday operators do indeed face high fuel costs and falling demand because of higher fares and the worsening economic climate. But since Mr O’Leary’s prediction only a handful of airlines have gone bust, including Zoom and Silverjet.
That is because summer is the travel industry’s boom period and carriers and tour operators will have been desperately holding on, hoping for the best. Bankers are also unlikely to call in debts during a company’s most lucrative season – they will wait until the tub is as full as possible before pulling the plug.
The probable bankruptcy today of XL suggests that the pace of failure is about to increase. XL is a household name and its failure will force the travel industry to accept that nobody is too big to go under. City analysts think that further failures are inevitable and when they happen, they will happen quickly.
Many of the Zoom passengers who lost out when the carrier went bankrupt last month complained that the airline continued to offer flights and take money despite knowing that its future was precarious. This is inevitable. Any hint of financial difficulty results in customers deserting the company in droves, hastening its end.
The only solution is for holidaymakers to heed Mr O’Leary’s prediction and spend their money wisely.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
36-month car lease
on contract hire for
£359.99 plus VAT pm
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
The UK's leading alternative to showroom finance.
Finance packages tailored to your needs.
Minimum loan of £15,000
Car Insurance
c£100,000 + car, bonus & bens
Lord Search & Selection
Midlands
Competitive
Barclaycard
Competitive
EVERSHEDS
London and Manchester
£80-95,000
Clay McGuire Executive Selection
Moments from Battersea Park.
For sale with Winkworth.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.