Grab an Italian masterpiece for less
William Hill, the bookmaker, said that profits would be at the lower end of hopes after punters enjoyed a run of success in the second half of last year.
The company, which has 1,600 outlets, joined rivals Ladbrokes and Stanley Leisure in reporting a string of unfavourable sporting results, particularly in racing and games involving football clubs Chelsea and Manchester United.
The performance in the second half offset a stronger start to the year, when bookmakers benefited from the success of rank outsiders Greece in Euro 2004.
In a trading update, William Hill said that it expected underlying profits for the year to December 28 to be in the region of £232 million, compared with £201.7 million a year earlier.
City forecasts for the period ranged between £230 million and £245 million.
The company said: "Performance in the second half of 2004 has been adversely affected by less favourable horseracing results and significantly poorer results in respect of domestic and international football since the start of the current season.
"This trend, which is consistent with normal variations in sporting results, continued to prevail in the closing weeks of the year."
William Hill said that the growth of random number-based betting through mediums such as fixed odds betting terminals and online gambling meant the outcome of sporting results was having a smaller impact on its revenues.
It added that it remained in good shape operationally with costs under control and major investment programmes in place for 2005. The company will provide further details on its performance at full year results on March 2.
Last week, Stanley Leisure said that racing results had been poor at a time when Premiership favourites Arsenal, Manchester United and Chelsea were enjoying winning runs. It now expects to match the previous year's profits haul of £41.8 million after also being hit by a winning streak from a "major player" at one of its casinos.
William Hill shares stood 8p higher at 553.5p in afternoon trade.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
1998
£47,955
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
to £60K + bonus (OTE £90k)
Lord Search & Selection
Location Flexible
PwC’s Consulting practice helps businesses of all shapes
and sizes work smarter and grow faster.
£85k
CPA
Highly Competitve
Specsavers
Whiteley, near Southampton
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.