Dominic Rushe
Claim your free 2010 double sided wall chart
IN Australia they come with an egg and beetroot, in Israel with garlic and in Japan with teriyaki sauce instead of ketchup.
These varieties and more may soon be on offer to British Burger King fans through a chain of Whopper Bars dedicated to its most famous burger.
Burger King executives are planning to build a chain of Whopper Bars in America this year and confirmed that Britain was next on the list. So far a handful of test sites have been identified for the chain, which will sell a variety of its signature hamburgers in a hipper, more adult setting.
Both Burger King and golden arches rival McDonald’s have been experimenting with “gourmet” burgers – McDonald’s has a higher-priced Aberdeen Angus burger while Burger King offers the Steakhouse Burger. The Whopper Bar takes the trend one step further.
The mini-chain will be smaller than a typical Burger King and offer Whopper exclusives not always available at the chain’s traditional restaurants and a “Pimp Your Whopper” where patrons can add their own toppings.
Burger King boss John Chidsey is using what he calls the “barbell strategy” to beef up profits at the once-ailing chain, pushing higher-priced products and cheap items on the same menu. Chidsey has targeted the UK as a key area for growth.
Burger King plans to build Whopper Bars in places such as airports and other venues with limited space.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
1998
£47,955
2004
£56,950
Essex
Check your free Experian credit report before applying
Car Insurance
c. £70,000
The Duke of Edinburgh’s Award
Windsor
£123,460 pa
The Law Commission
London
Southwark County Council
£100,000
Home Office
Liverpool
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Includes flights, accommodation with room upgrades, transfers city tours in Hong Kong and Bangkok.
PremierHolidays.co.uk
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
Choose from the beautiful landscape and tranquil beaches of Oahu, Kauai, Maui & Big Island.
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.