The Andrew Davidson Interview
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to The Sunday Times
IT could have been worse. Vince Power is only half an hour late and he is at least softly apologetic for leaving me sitting like a lemon on his office couch. Power is a man with a difficult reputation – rough, tough, grumpy and terse – so best not to complain.
Anyway, reputations are often wrong. “People say t’ings about me and they’ve never even met me,” says Power in his Irish brogue. “I’ve heard stories about me picking up blokes and physically chucking them out of clubs. It’s a bit like folklore . . .“
So he has never thumped anyone? “Yeah, but they thumped me first.”
He chuckles wearily. Short and stubbly, with hands like hams and the bashed-in, balding build of a rugby hooker, 60-year-old Power still looks like he could intimidate.
He built that reputation assembling the Mean Fiddler group, a string of music venues and rock festivals that he sold for £38m in 2005, pocketing £13m for his share. Many credit him as the key driver behind Britain’s now-booming live music scene, and a man who almost single-handedly revived the rock festival business.
Then he stopped, but now he’s back, with a clutch of London bars, clubs and restaurants – including Spiga in Soho and Odette’s in Primrose Hill – and a stake in the big Spanish rock festival Benicassim. He even organised last month’s Berkeley Square Ball for the Prince’s Trust.
Has he gone posh? “Nah, my ball is not Hooray Henries. It’s an antiball if you like – no black tie or big auction prices, just excellent wine and champagne.”
He will return to his music-festival roots when his no-compete agreements, signed when he sold Mean Fiddler, run out next year. He is also pushing a new concept in American-style “supper clubs” in London. Retirement, he says, was boring. This is fun.
And he is still his own man. He shuffles into his office in London’s Soho like a spruced-up hobo – baggy jeans, jacket, untucked shirt – mumbling that apology, before walking me up to the room he shares with his PA, Emily. At another desk sits his 20-year-old daughter Brigid – Power, born in Waterford, has eight children by three mothers and some often tag along.
Could we do this without an audience? No, he says, there’s nothing they haven’t heard before. Then he smiles at the tape recorder I put on the table. For security. “Oh to be sure I’d never sue you,” says Power. “That’s an absolute waste of time. The press will say what they like about you.”
And they have. Does he deserve the scary reputation? He shrugs. He admits he pushed too hard when he started. Managers, agents and record companies liked things how they were, so he sidestepped the system to book bands direct. Some felt elbowed aside. “I just felt I wasn’t being listened to,” he says.
But it wasn’t only his nononsense approach. He also ran a tight, secretive operation, and wasn’t big on explaining himself. When he organised a benefit for the Birming-ham Six appeal in 1991, one London newspaper even queried where the money was going, suggesting links to the IRA.
Power gives me a blue-eyed stare. “I didn’t sue them because they would have only made more of it. But it hurt. Everyone knew I was the opposite of someone who would put any money behind terrorism.” He frowns. It still hurts – he brings this up, not me. He adds that he felt vindicated last year when he got an honorary CBE for services to music.
Others suggest that Power, who came over from Ireland at 16 and started his club empire with proceeds made selling secondhand furniture, quite liked having a bristly reputation. He grins when I put it to him. “It kept a lot of idiots away, I suppose.” Now, you sense, it’s a hindrance, and he is happier chasing plaudits.
Next year should see the publication of a long biography of Power by the former Loaded editor James Brown. Power also has plans for a new rock festival south of London. By then he hopes his supper-club concept – dinner with cabaret – will have firmly taken hold.
He launched the Pigalle Club in London last year, then bought and refurbished the Bloomsbury Ballroom. From next week that will host Louis Hoover’s Salute To Sinatra – “a sumptuous meal . . . then dance ’n’ smooch till the early hours” says the PR.
Is he making money from supper clubs yet? Yeah, he says, but it’s been hard work.
Former associates say, if anyone can do it, Power can. “The demographic is getting older,” says John Giddings, boss of the Solo artist agency. “It’s where people like me want to go. And Vince likes creating things.”
So why sell in the first place? Power rubs his chin. There are, it turns out, two answers. Having used his Mean Fiddler group to rescue Meanfiddler.com, a ticketing and intellectual-property firm that he floated during the dotcom boom, he found himself running his business as a listed plc, and didn’t enjoy the experience.
“I guess I was never a plc man,” he says. “You just want to do something, but you have to sit round tables convincing boards and shareholders when you have already convinced yourself . . .”
And then there’s the emotional answer. “I was splitting up from my partner, I thought it was the end of an era. If I was breaking up with the woman I’d met when I was starting Mean Fiddler, maybe I should get rid of the whole lot.”
It sounds brutal but he says it gently, as if it still perplexes him. He entwines business, family and social life – he is out every night visiting his clubs and restaurants, where tables are always kept free for him – so it is probably inevitable.
Hence the property empire. He has 20 houses and apartments in London, and more in Ireland, where he also owns a racecourse. Why so much? He smiles. “I have a lot of property because I have a big family.”
Is he mellowing? He doesn’t know. Giddings says Power is just “growing old gracefully – that’s what money does for you”.
Some are not so sure. Brown says Power, bound by no-compete agreements – no festivals and no venues over 2,000 capacity for three years – is simply learning new tricks. “He has concentrated on the luxury end, and that requires a softly-softly approach. He’s good at cutting his cloth accordingly.”
That’s been a leitmotif of his career. “I’m a quick learner,” says Power, “and all business is the same, whether booking a band or buying furniture. You have to buy it right to sell it right.”
What drives him on? Initially, he says, he just wanted to get out of Ireland. His family was poor, his father a forester. Power was born the fourth of 11 children. Four of his sib-lings died in childhood, including his twin sister. “I did think I was different, restless, more ambitious.” He won a scholarship to agricultural college but instead left for London aged 16, to stay with an aunt. By 19, he was married.
He worked in Woolworths and Whiteleys, but hated being told what to do. During a job in demolition, he noted the furniture left behind by families moving to new high-rise blocks. He garaged it, sold it, and later built up a string of secondhand shops.
But he always liked country and western music, and when he saw an old cinema-turned-club for sale in Harlesden, northwest London, he bought it. It opened as the Mean Fiddler in 1982, and Power plunged into the business, selling shops to fund it.
By 2005 the Mean Fiddler group included 14 live music venues and eight music festivals – including Leeds and Reading, and a partnership with the Eavis family at Glaston-bury. Power’s introduction of better staging, catering and security at festivals fuelled a boom in attendance.
Yet it’s not a business for faint hearts. Power admits to losing millions along the way. An early Irish gig with Bob Dylan in 1991 nearly wiped him out. A London restaurant with chef Conrad Gallagher six years ago also ended disastrously. “I lost £1.5m there,” shrugs Power. And there have been other ventures in Ireland and America.
But he likes to gamble, so long as he knows the downside. “I always work out the worst scenario, it’s important you can pay your bills.”
A few still query his motivation. “Vince never pretended to be a music man,” says Giddings. “He’s just like a secondhand car salesman.” But that misses the point, says another. Power is a skilled organiser and persuader.
And next year, he expects to put on more festivals in Europe, where there is big money to be made. When I tell him that my daughter went to Benicassim this year, he immediately wants an e-mail from her giving a British punter’s view on what worked, and what didn’t.
That, says Brown, who followed him to Spain this year, is pure Power – hands-on, customer-focused. The downside is that his empire can never grow beyond what he can get around.
But maybe Power is not in it merely to build scale. After all, he never forcefully rolled out his venue brands. He just likes the life.
Later, he unzips a suit carrier to show me the reason he was late. He was being fitted for a bespoke suit at tailor John Pearse. “How much would you pay for this?” he asks.
I don’t know, up to £3,000?
He grins. “I’ll sell you it for £2,000 – it cost me £1,200.” And he laughs. He does love a deal.
VINCE POWER’S WORKING DAY
THE founder of Vince Power Music Group wakes up at his west London home at 8am. “I never have breakfast,” says Vince Power. “One morning a week I see a yoga teacher.” He has had a bad back since the 1970s, when an operation on his spine was unsuccessful.
Power gets to his Soho office after 10am. “I like to know how things are going: performances, venues, there are always issues. And family, work and social life run into one.” He goes to Spiga for lunch, then works till 6pm, goes home to change, and returns to visit his venues. “I’m out till 1am or later. Three or four hours’ sleep is enough.”
VITAL STATISTICS
Born: April 29, 1947
Marital status: divorced, with eight children from three women
School: Dungarvan technical school in Ireland
First job: floor walker at Woolworths
Salary package: ‘I don’t take a wage yet’
Homes: Brondesbury Park in London and Waterford
Car: red Ford GT40
Favourite book: The Bible
Favourite music: Christy Moore
Favourite film: High Noon
Favourite gadget: Nokia 63i
Last holiday: Benicassim, Spain
DOWNTIME
VINCE POWER spends his money on property and cars. He has a collection of American classic cars.
“I’ve had all the American sports cars. It’s the dream I had as a kid looking at magazines we got sent from cousins in New York.”
To relax, he takes his kids to watch Arsenal, where he has eight season tickets, four in the posh Diamond Club. “The kids accuse me of being in the prawn-sandwich club,” he says.
He took all his children to the recent Spurs-Arsenal derby. Despite being an Arsenal fan, he has a soft spot for Tottenham’s Robbie Keane. “I like Robbie, he comes to the Pigalle.”
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I worked for this man for nearly eleven years from 1984.
I booked the bands at Reading Festival from 1989 to 1994.
Have I been asked to contribute to the his book?
Have I hell!
Whilst on a good day I can look back at the experience as tough aprenticeship
for later life, other days I look back and think, this man royally ripped me off.
Ask some questions of his ex staff to get the real story, way more interesting than this fluff.
Daveid Phillips, London, UK