Rhys Blakely
Win a year of free pizza at PizzaExpress
Two third places, four seconds and two scorching victories in a rookie season mean that Lewis Hamilton, the hottest property in Formula One motor racing, is on the cusp of winning a place on the grid alongside sport's super earners.
Not only is the McLaren driver very, very quick. In a commercial arena dominated by the cult of celebrity, the 22-year-old boasts a near-unbeatable set of unique selling points under the hood.
He is the first black driver to take a chequered flag in a grand prix and the youngest of any colour to win a Formula One contract or to lead the championship.
Third place in the French Grand Prix delivered an eighth successive podium finish, unprecedented in a debut year.
According to the Formula One rainmakers, on the back of that record he could soon add another to his high-octane CV: as the first driver to command a yearly retainer of $100 million (£50 million), more than doubling the record.
Indeed, Hamilton, whose affairs are still overseen by his father, Anthony, could join the likes of Tiger Woods (who earned an estimated £48 million last year, making him the world's best paid athlete) if his career lives up to its early promise.
A professional agency appointment is said to be on the way to milk Hamilton's image rights for all they are worth — anywhere between £10 million and £20 million this year, according to estimates that are growing by the week and already place him in the same league as David Beckham (an estimated £20 million this year from endorsements, two thirds of it from adidas).
But even as a growing gaggle of managers pitch for the task of handling it, brand Hamilton motors along on its own.
A typical piece of recent press coverage saw the debutant compared to his sport’s modern leading figures, Michael Schumacher (seven world titles) and Ayrton Senna (three) by no less a figure than Sir Jackie Stewart (another three).
The moneymen are no less effusive.
“Lewis has got tremendous promise," David Robertson, who manages Kimi Raikkonen, of Ferrari, said recently. "He’s young, articulate and has great skill and the fact he’s black makes you think he can earn $100 million [from McLaren] a year. He’s transforming the sport.”
Listen to the hype — now rivalling the din of the pit lane — and there’s little limit on what Hamilton could achieve commercially.
Explore your passion for food with the delights of Thai, Indian & Chinese cooking
In our new series, Tony Hawks takes a dry, wry look at modern life - junk mail, interminable meetings and snooty sales assistants
Read the training tips and advice that helped our London Triathletes
Read our exclusive 100 Years of Fleming and Bond interactive timeline, packed with original Times articles and reviews
The latest travel news plus the best hotels and gadgets for business travellers
Shortcuts to help you find sections and articles
2007
£30,000
2008
£44,990
2008
£48,489
Great car insurance deals online
c.£75,000
GlosFirstmeansbusiness
Gloucestershire
£32,795 - £41,545
Universitry of Southampton
Southampton
£
Circa £100k
NHS
London
£23,500 + benefits
MI5
London
Some of the finest Apts & Penthouses
Across London
Great Investment, River Views
Luxury properties within exclusive development in
Chislehurst Kent
A new experience in Luxury Living
Multi–Centre
from Only £829pp
With Ramblers Worldwide Holidays!
£POA
List your property with two leading travel websites
£POA
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times. Globrix Property Search - search houses for sale and rooms and property to rent in the UK. Milkround Job Search - for graduate careers in the UK. Visit our classified services and find jobs, used cars, property or holidays. Use our dating service, read our births, marriages and deaths announcements, or place your advertisement.
Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
I can't believe it, how can give so much money to a young man that still hasn't probe anything... I don't know any case like this, everybody has to probe at least 2 years his value before taking important earnings... Yes, he's winning now, but being a rookie you never know what will come next (remember Jacques Villeneuve, he starts amazingly, 2 years of glory and then...)
Leo, A Guarda, Spain
If people like or support a driver, why don't they just talk about him? Why do they have to attack other drivers? Alonso may be good, but Hamilton is a guy with great potential which has demonstrated a lot in his first year in F1. What are Alonso's supporters afraid of?
Maria, Oviedo, Spain
Hi guys, does anyone bet Alonso will win again this season? Time to time, the more complicated situation the better he drives, he´s demotratred he´s an ace driving under pressure. As Briatore said: Alonso´s got ice into his veins. VAMOS FERNANDO!!
Eduardo , BILBAO, SPAIN
The great thing about Lewis Hamilton is that he's clearly a nice guy, and he has the same kind of social communication skills that Moss and Stewart had (and still have). It's early days, but he looks like he'll endure as a personality as they have.
Lyndon, Brandon, Canada
I´m from spain and I don´t understand why in the english press you never mention Fernando Alonso earns..... Hamilton earn lesss and less money than fernando and run less and les when don´t copy the fernando´s car set up........... Lewys it´s a good copy man and Mclaren was nothing the las 3 years without Alonso........ If Ron Denis forget that Alonso it´s a 2 times F1 Champion I´m sure Ferrary will win this championship.......... and How many engish F1 drivers win more than 2 championships?????? ALONSO FOREVER
VICENTE, Madrid, Spain
Fair or not, it is undeniable that Hamilton as a successful non-White driver has generated interest in a sport that is not normally the preserve of Blacks (Mr Henderson, you can call "THEM" Black, it's okay). This interest ultimately translates to money for the sponsors for which they are prepared to pay. It's not fair that footballers get paid more than nurses (the old cliche) - It's simply the laws of economics.
Bayo, London,
I `m confused !!
The only think he has won in F1 is nine podiums,nine trophies .
That`s it !! I know he`s a good driver , but by giving him all
that money for nine trophies ?
You really think that he will win anymore races ?
Hahahahaha !!!! Maybe , maybe he will finish on a podium
again , but I don`t think he will win races . He `s been lucky !
He needs to learn how to set up his own car , and not coping
from , Alonso , and so on .
He has not been put under any pressure yet from a good
driver , except Alonso !
Time will tell
Sebastiano, Toronto, Canada
Sports is business. We don't complain about how much CEOs get paid. Why are we complaining about how much sportsmen get paid?
tiks, nanchang, china
Hamilton is mixed race, not black, why is everything in this nation always has to be certified by race. He is half carribbean and his mother is I believe English. This newspaper should understand that if he can be said to be black, he also can be called a white man.It is 50/50. It is 21st century weird for him to be called black and not white too. Except subconsciously people still hold onto the dreary old notion that since his has drops of black blood, he can't be termed white.The appropriate wording should be mixed. The fact that he or the paper may claim otherwise does not change the facts.He is a mixed damn good driver.
chunfla Burlbe, London, uk
Being black and talented in an elitist sport like golf, Formula 1, polo, equestrian, sailing, aerobatics, etc. is a guaranteed crowd puller hence the massive pay enjoyed by Tiger Woods and very soon, Lewis Hamilton.
Kenyan, Nairobi, Kenya
Hamilton has had the most exciting debut F1 season since Jacques Villeneuve. If he can make more money commercially because he is black then why is that wrong? I think this is called positive discrimination. It is not just his colour that sells it is his ability on the track and personality off it. He is a role model for youngsterâs black, asian or white. Granted Jack, Ferrari made their car better at the French GP but Hamilton's failure of your "great" test does not make him NOT a true champion, he is leading the world championship in a team with the current world champion who is currently regarded as the best driver on the F1 circuit who twice beat the "great" Schumacher to two world championships. I believe that you rated Schumacher and Senna over a whole season and not just a single race like you have Hamilton?
Sunny, Leicester, England
Can we stop mentioning colour here? He's a racing driver.
Jake, London, UK
Does it really matter that he's black. Surely the fact that he's black and he's getting paid more on the back of it is discriminatory? This racial coin is so one sided. You're not allowed to call them black when it could be misconstrued as being negative but on the other hand its a massive selling point. Surely he should be being paid the same as the other top drivers no more?
Shaun Burtons-Henderson, Whitby, North Yorkshire
Whether Hamilton is a true F1 great should depend not on his colour but surely his talent.
Presently he has done very well in a car that was a class above the rest of the field, a true champion takes a car that is uncompetitive and places it further up the grid than where it belongs that makes them "great" . Senna and Schumacher being the obvious examples.
When Ferrari made their car better at the French GP last week, Hamilton failed the "great" test. I fear he is a standard F1 driver with marketing behind him because of what he his, not his true talent. As such the press dogs will be licking their lips waiting to pounce.
jack, uk,
No doubt that Hamilton should reap his just rewards, but this kind of money for doing something that thousands of us would have given our life blood to do seems a bit over the top to me. I know he is attracting more money into the game and deserves to be treated with the same financial respect that others have been afforded but I wonder if some of this money would be better spent on improving the circuits. In the fullness of time I suspect Hamilton will be a huge donater of funds to underprivalidged kids who want to learn to race. Quite frankly whats the difference in earning 20 million a year of 50 million, ones life style is not going to be any different and I doubt he would resign because of being underpaid if this was the norm.
keith manton, houston, usa