James Rossiter
2 for 1 tickets to Singin' In The Rain, this coming Monday. Book now
The correction in the housing market has hit sales of the Aga, the iconic but expensive cast iron cooker and symbol of middle England comfortable domesticity.
Delivering a trading update today ahead of Aga Foodservice Group's annual shareholder meeting, the company's chairman Vic Cocker said that UK sales of Agas had made a "bright start" to the year but are now expected to be flat for the whole of the first half.
Company sources confirmed that the trading update implied a fall in sales of Agas over the past few weeks, co-inciding with a drop in housing sales and a general tightening by lenders on both mortgage debt and personal home loans.
Starting prices for the Aga range from £5,000 to £6,000 per cooker. They can run on oil, gas or electricity.
Aga sales boomed in the mid noughties co-inciding with the boom in the housing market. Their popularity became synonymous with the rising wealth of the middle-class and the emergence of a new eco-chic set after it emerged in 2005 that David Cameron, the then newly installed Conservative party leader, had an Aga at his family home near Chipping Norton in Oxfordshire.
In Ireland, where house prices began to slide much earlier than mainland UK, sales of Aga have been down for the whole of the first five months of trading "where the market is very weak," Mr Cocker added.
Cash strapped home-owners and house-movers who want to buy into the Aga style seem to be trading down their aspirations, opting instead for the company's Rangemaster range of cookers where prices start from £2,000.
Orders of Rangemasters are up 5 per cent since the new year. Rangemasters run on electricity.
Mr Cocker said: "Trading is mixed and sector data indicates the value of cooker sales has fallen this year in most international markets. Rangemaster's good orders growth has continued and orders are up over 5 per cent this year."
Aga shares led the FTSE 250 fallers today, down 13.5p to 293p, off 4.5 per cent.
Orders for the company's Fired Earth range of homeware business are up 10 per cent so far this year.
The company has set a target for Fired Earth for a return on sales of at least 5 per cent in the next three years. Overall for the group the company wants to raise its return on sales to 12 per cent.
The company is looking at "major initiatives," Mr Cocker added, to help offset "sustained pressures of commodity prices." The price of iron and steel - one of Aga's largest costs for its cookers - has soared lately due to a surge in demand from the Asian manufacturing industry.
Shareholders are expected to vote through today proposals made in March to return £140 million of cash via a 121p per share share scheme. Investors can receive the cash either as income or capital or as a combination of the two. Shareholders are also due to vote through a three for five share consolidation reducing the shares in issue to 69.2 million.
The cash-back follows on from last year's £265 million cash sale of its commercial foodservice and bakery equipment business. Aga has now made returns of £540 million to shareholders and paid £74 million of dividends of since 2001.
Setting the time
— The Aga cooker was invented by the Swedish scientist Gustaf Dalén in 1922
— It was introduced to Britain in 1929
— The Aga was initially available in cream, but in 1956 blue, green, white and black models were added
— An oil model was introduced in 1964, followed by gas in 1968 and electric in 1985
Enjoy screenings of all the classic films you love, plus take advantage of two-for-one tickets
Have you ever dreamed of owning your own racehorse or a beautiful painting?
Enjoy comfort, safety, space and great design. Plus enter our great competition
Times Online's new TV show helps you make the right decisions for your pet
Are you California dreaming? Explore the wonders of the Golden State. Also enter our fantastic competition
Do you have what it takes to be a Times photographer?
Your brain is capable of more than you might think...
Find out to make the most of your money with our wealth management guides
Need help with your property? We have an entire how to guide - buying, selling, letting, moving, to help you
We are seeking entries for the inaugural Sunday Times Best Green Companies Awards
Enjoy some wonderful inspiring wildlife moments
An interactive preview of the brand new For Your Eyes Only exhibition

Love Sudoku? Play our brand new interactive game: with added functionality and daily prizes

Are you irritable when you return from work? Drained of emotion? You could be suffering from boreout
Prepare for some shock and awe, petrol lovers. Despite the greens trying to wipe it out, the car is about to offer us the most exciting year ever
We've trawled the brochures and websites to find this summer’s best holidays for every taste and budget

Overseas contacts and local business information

Find a course, arrange a game and save money
2007/07
£57,500
South East England
2007/07
£40,995
South East England
2006/06
£41,995
South East England
Great car insurance deals online
£40-55k+benefits+uncapped commission
Morgan Keating
South East
Up to £30,000
GLE
London
£
c£75,000 + executive benefits
Morgan Keating
London and South
Unpaid with travel expenses
Network Rail
Globrix, the property search engine
Visit Times Online Property for homes for sale or rent
Residential development site with planning permission
£1,500,000
Mortgages, bank accounts & money transfers to help you buy abroad
Dinarobin Hotel Golf & Spa 7 nights
From £1830 per person – saving £530.
Walking & multi-activity holidays in Cauterets. Stylish self-catering apartments.
From 350€ for 7 nights.
SAVE 25% on Sandals Luxury Resorts
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times. Search globrix.com to buy or rent UK property.
© Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
Back in the days when I was a lad we had a Rayburn which ran on wood or coal.
A much better choice and good for when the gas runs out.
Ben in Australia, Queensland, Australia
Agas need cheap fuel as running them intermittently is not possible and continuous use is very expensive. In a modern well-insulated house, an Aga will make the kitchen too hot in summer so it will have to be switched off. All in all, they are not really for the high energy cost 21st century. Pity.
Colin, shrewsbury,