Leo Lewis, Asia Business Correspondent
Vote for your Favourite Beauty Products
Nissan Motor, Japan’s third-largest carmaker, is likely to plunge into an operating loss for the first time since Carlos Ghosn took over as president of the sprawling industrial giant a decade ago, analysts are warning.
The predicted loss comes as the entire Japanese car industry is writhing in pain: US and Japanese consumers are retrenching with unexpected speed and emerging market growth in hotspots such as Russia and China has begun to wither alarmingly.
The dip into loss will be a profound reversal for Mr Ghosn and for the investors who have backed his once seemingly bulletproof management powers.
When he became president of Nissan in 1999, the company was on the verge of oblivion and required wholesale restructuring to make it viable again.
As the first non-Japanese chief executive of a Japanese blue chip, his success was touted as the ultimate clash of Western management style with the embedded culture of Japan Inc.
Analysts in Tokyo downgraded their forecasts for Nissan today, reversing their predictions of slim profits and warning investors to expect a prolonged two-year stint in the red.
Consensus forecasts, however, still hold that Nissan will make a modest profit of 80 billion yen (£620 million) in the current year.
Brokers said that the expected losses at Nissan — along with today’s forecast downgrades — arose from a growing sense of unease over the size of global inventories of unsold cars.
“Everyone has seen the satellite photographs showing airfields and docksides full of unsold cars, and the shoe has finally dropped,” one trader in Singapore said.
"Companies like Nissan, Toyota and Honda are not going to be able to sell any cars over the next few months unless they offload those inventories at knockdown prices, and that is going to hurt the bottom line.”
The trader added that Toyota’s recent profit warning had rattled most analysts’ assumptions about the state of the market and implied as yet invisible future blows to the carmakers’ profitability.
Tokyo Mitsubishi UFJ analysts noted the continuing downward pressure placed on the Japanese carmakers by the strong yen: a stint of weakness this month proved to be a false dawn, and in trading today, the Japanese currency once again pushed higher into the Y88 range against the dollar.
Most large Japanese companies have based their profit forecasts for the current year on a yen-dollar exchange rate assumption of something near Y98.
Nissan is expected to make its grim slide into the red during the current financial year, which ends on March 31.
The company has already scythed into its workforce with job cuts at plants around the world: a quarter of its British workers were laid off recently, and, in common with other Japanese carmakers, virtually all of its temporary staff in Japan.
Nissan’s other cost-cutting measures include an indefinite four-day week scheme at the company’s plants in the US.
The forecast loss will mark a dramatic reversal of the company’s estimates, which were last updated in October and suggested that, despite faltering markets around the world, the company would make an operating profit of about Y270 billion.
Analysts told The Times that losses this year might amount to only a relatively shallow drop of about $300 million (£204.5 million).
Predictions in the Japanese press of an impending profit warning by Nissan hit the company’s shares by about 5 per cent in trading today.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
In this special section we explore a different way to enjoy Las Vegas
An island of beauty and contrast, this unspoilt Mediterranean isle is the perfect holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
2010
£110,950
Oakham
2010
£109,390
Derby
The best policy at the
best price
Be Wiser Insurance
2009
£24,995
Circa £4k pa
Sentinel
Basingstoke, London
C.200K PA+PERF. RELATED PAY
Wandsworth Borough Council
London
Competitive
MERC Partners
Ireland
£32,000 - £35,000 per annum
Cheltenham Festivals
Cheltenham
Enjoy an exquisite location at the foot of Diamond Head in a traditional Hawaiian beach house lifestyle.
£6,593,400 GBP
Award-winning riverside development, SW11.
Luxury apartments for sale from £350,000.
Find out more about our luxurious apartments and houses for sale in the heart of Sussex.
-30% off key ready properties in Cyprus with guaranteed fast and easy finance. Prices from 89,000 Euros!
Includes flights, private transfers and 9 nights’ accommodation with FREE breakfast and room upgrade in KL
For the best Mediterranean, Caribbean & Last Minute cruise deals visit IgluCruise now.
Cruise from only £59 per night!
£200 discount per couple on all packages for completed stays between 7th April-20th June 2010.
Chef, maid & babysitter easily arranged. Book with the specialists.
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Milkround
Copyright 2010 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.