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FORD is preparing to sell Volvo, the Swedish car group it bought eight years ago, in a move that could raise $8 billion (£3.9 billion) for the struggling Detroit giant.
City sources say that a decision in principle to sell Volvo was taken a fortnight ago, but that the timing of the sale had yet to be decided. No bank had been appointed to handle the transaction.
Volvo is the flagship of Ford’s Premier Automotive Group (PAG), a stable of luxury European marques it built up during an expansionist phase in the 1980s and 1990s.
It began dismantling the group last year when it faced a bleak financial situation in its core business. It sold Aston Martin earlier this year in a deal worth £479m, and this week it will receive indicative bids for Jaguar and Land Rover, the two other British members of the PAG. The pair, which are being sold as a single business, are expected to fetch up to £1 billion.
Volvo is larger than Aston Martin, Jaguar and Land Rover. It employs 27,500 people and makes about 500,000 cars a year at plants in Swe-den and Belgium. Britain is its third-largest market after America and Swe-den. It made its name as a maker of sensible, safe cars, although in recent years it has adopted a sportier image.
While the PAG as a whole loses money – $327m last year on sales of $30 billion – Volvo is understood to be profitable. Ford does not disclose separate figures for the Swedish group, but analysts have speculated that it made about $500m last year. Ford paid $6.95 billion for Volvo in 1999, buying it from AB Volvo, the truck maker.
Analysts estimated Ford might receive $8 billion in a sale, but pointed out that the dollar had weakened in the intervening years.
A sale of Volvo would, like the disposal of Jaguar and Land Rover, be complicated by the level of integration built up between Ford and its divisions. Volvo and Ford models share common components and designs, while Volvo supplies electronic and safety systems to Ford plants.
Automotive industry sources said the timing and speed of the sale would depend on the level of interest that came from rival carmakers and private-equity groups.
“If they have a good offer from a Western carmaker, they would be able to move fast, because the integration issues can be sorted out quite quickly. But if it’s private equity, it will all need to be worked out in advance so they can do their normal due diligence,” said one source.
Renault, which planned a tie-up with Volvo before the Swedish firm was sold to Ford, could be a bidder, while other automotive bankers believe BMW, Hyundai or a Chinese manufacturer may be in the running.
“They are getting a lot of people coming to them with ideas because Volvo is an attractive asset. If they get the right one they could act quickly,” the source said.
Ford, which reports its interim figures next week, declined to comment. It said it had announced a strategic review last year and that no decision had been taken on the future of Volvo.
The company, which like all the Detroit giants is facing crippling pension and healthcare costs and tough foreign competition, is in the middle of a turnround plan devised by chief executive Alan Mulally and chairman Bill Ford.
Last year Ford lost $12.7 billion – equivalent to nearly $7 for every Ford share. It now has a stock-market value of $16.3 billion, with the shares closing last week at $8.97. The sale of Jaguar and Land Rover will take a step forward this week with indicative offers from a group of buyout firms.
Those involved with the discussions say Ford has imposed strict conditions of secrecy on would-be bidders, even to the point of vetting potential advisers. “They are completely paranoid about leaks,” said one person close to the talks.
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Well Ford did own Jaguar beforehand and should have improved the quality before taking on LR and Volvo. Ford havent done much for Volvo - giving them a Focus platform hasnt done Volvo that well - and the only visible plus Volvo have got to show is an advanced design lab churning out concepts which Ford designers are using, evident in Ford designs which look like Volvo, Jaguar and everything else Ford own. Ford should keep their own identity rather than trying to outdo everything they own. No wonder they are tight lipped about the sale of Volvo. Once they lose Volvo they may well have a good turn around but no one will want to touch them for future long term mergers.
Ryan S, Edinburgh , Scotland UK
I can't understand why ford would sell a profitable part of the company(volvo), surely if it makes money it's got to be worth holding on to. As for Landrover and jaguar, How much of the money there losing through them is on warranty repairs? Like fords great turn around in the late 80's early ,90's, they've got to invest in product quality. Ford built is tough built?
From Alan in Ireland, Technician in a ford, landrover and jaguar dealer.
Alan Deasy, Cork City, Ireland
I for one am glad that this has taken place to Ford. This shows a poor leaderships within Ford. The company would be in better financial standing today had it not been for Bill Ford's decisions in using dinosauric car designs with no technological innovations. Its time Ford stops making throwback garbage thats cautious while holding on to a dead past from old head designers and begins embracing the ideas and designs of the future while making good use of the fresh, innovative talents the company has inhouse currently.
IMO, The 500, GT, Mustang, Thunderbird, are all victims of his ridiculous wet dream. To assume that people would actually pay 100K for a Ford GT is just plan..... dumb. Thats where there losses stem from... wasting multi-millions of dollars on designing, producing, marketing and recalling these vehicles takes away from all net profits.... Shame on you Bill Ford. Your great grandfather is probably rolling in his grave as we speak.
An angry American named Roger, Atlanta, GA
I for one am glad that this has taken place to Ford. This shows a poor leaderships within Ford. The company would be in better financial standing today had it not been for Bill Ford's decisions in using dinosauric car designs with no technological innovations. Its time Ford stops making throwback garbage thats cautious while holding on to a dead past from old head designers and begins embracing the ideas and designs of the future while making good use of the fresh, innovative talents the company has inhouse currently.
IMO, The 500, GT, Mustang, Thunderbird, are all victims of his ridiculous wet dream. To assume that people would actually pay 100K for a Ford GT is just plan..... dumb. Thats where there losses stem from... wasting multi-millions of dollars on designing, producing, marketing and recalling these vehicles takes away from all net profits.... Shame on you Bill Ford. Your great grandfather is probably rolling in his grave as we speak.
An angry American named Roger, Atlanta, GA
In a world in which the 3 series BMW outsells the Ford Mondeo I have to question the rationale behind the sale of Jaguar, Land Rover and now Volvo. These brands may not be doing too well currently but they are recognised premium brands in search of cutting edge design and investment. Ford may be cutting them loose to solve a short term problem and in so doing throwing away its long term future.
Paul Owen, Birmingham, UK
This is really last chance saloon for ford thatâs just about all the family silver gone, what next Alan, your are turning out nice products but cant generate any cash from them especially stateside unless something turns around soon it will be curtains before you know it
Garry Webster, Norwich,
It is a sad day in deed. if it were not for Volvo, Ford would have died a long time ago.
Tom, Cleveland , Ohio, USA
Sheer desperation from Ford to purely raise money from selling one of the two real assets from PAG, the other being Land Rover. It is a reflection of the mess they have got themselves into in their home market where for years they have failed to match the Japanese in the volume business against Toyota and in the luxury line against Lexus. The question is; Who will buy it? I favour Koreans or Chinese as I seem to recall BMW having their fingers burned before. They have come through this and survived. A ll the other major Europeans and Japanse have their own luxury brand
Steve Smith, Warrington, Cheshire
I hope a Swedish person buys Volvo
It would be so sad if it was bought by the Chinese just for the machines in the factories as Rover was
Nicholas Iles, Oswestry, United Kingdom