Patrick Hosking, Banking and Finance Editor
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Barclays is poised to drop its 317-year-old eagle logo in response to concerns from ABN Amro, its Dutch merger partner, that the design has Nazi connotations.
Sources close to the British bank said that it had come under pressure to scrap the logo. “It is rather a Teutonic looking eagle and has unfortunate connotations,” one insider said.
Barclays, which has already agreed to move its head office to Amsterdam as the price of its proposed £96 billion merger deal, is instead preparing to adopt ABN’s stylised heraldic shield worldwide.
Many in the Netherlands, which was occupied for five years during the Second World War, are deeply sensitive to Nazi imagery.
The Barclays eagle predates the Nazi era by about 230 years, dating back to 1690 when its predecessor bank set up in Lombard Street in the City of London. Over the years the image has been modified many times.
In 1999 the brand consultant Interbrand was commissioned to soften the heraldic version to make it less aggressive and it was simplified still further in 2004. An eagle – the bird of the god Odin – has featured in the German coat of arms for at least 800 years. It was modified by the Nazis and set on a swastika in 1935. An eagle remains on the federal coat of arms today.
Under the merger proposal, the combined Barclays/ABN would be called Barclays but would trade as ABN Amro in the Netherlands. Barclays is likely to retain the eagle if its bid fails.
Sources close to ABN confirmed that it had been informally agreed that the eagle would be grounded and a version of the shield adopted.
ABN has received a rival offer from a consortium of Royal Bank of Scotland, Banco Santander and Fortis. Their logos are respectively a snowflake, a flame and a hotchpotch of coloured blobs said to symbolise a village.
Lord Janner of Braunstone, chairman of the Holocaust Educational Trust, said: “I’ve been a customer of Barclays for half a century and never noticed. It has never entered my head. But the Netherlands was an occupied country and Barclays should be sensitive.”
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I think a vulture logo would be more in keeping for a modern bank that preys off its customers!
John, Poole,
Is this a reverse takeover or what?!? If the have to increase the offer then the HQ should stay in the UK imo.
When HSBC ditched the griffin logo a few years after the purchase of Midland Bank I soon ditched them! The last thing Barclays needs is a new bland logo, especially with all the negative press they have had in the UK of late!
Phil, UK,
I for one hope the merger fails and the dutch get caught in the clutches of RBS. Im sure RBS and Sir Fred wont be so softly softly in their approach ! ABN wont have the nerve to make these demands of RBS, as they will split the business and run as just that, a business.
Barclays needs to make clear that enough is enough, the Eagle stays. This is a Barclays lead merger no vice versa.
Amjed Hussain, Hale, Cheshire,
Won't disagree with any of the comments so far on the Barclay's logo . Frankly, it seems a nonsense to accuse it of being a Nazi symbol.
However I should amend my previous quibble about Odin's birds since I've recalled several sources listing an eagle as a secondary attribute, plus the deity is associated with an 'eagle helm' and the unpleasant practice of 'blood eagle' sacrifices.
JRM, London,
I have not heard anything so ridiculous since the "Health & safety" brigade were foisted upon us.
Perhaps the Dutch would like to ban the American eagle also as this could be taken to represent the Nazi eagle!
chris watts, ploezal 22260, France
None of my Dutch colleagues had made this association when I asked them today. This group includes people who commented on another colleague giving their child names that resulted in the initials SS.
The symbol most associated with Nazi Germany is not the eagle, and the eagle used by Barclays does not share any history with Nazi Germany.
I think it's a negotiating tactic.
Louise, Amsterdam, Netherlands
Barclays you have to be kidding.
Ron, San Diego,, CA USA
More Political Correctness gone overboard. They may ditch the Eagle in the Netherlands, but why should they ditch Barclay's Eagle in say Brazil or ABN's other foreign banks? I mean look at KLM Asia, they don't have the crown on a few planes so they can land in Taiwan, but it didnt make KLM remove the crown off all their aircraft.
Sam, Portsmouth,
The Channel Islands were also occupied by the Nazis and we have not managed to be offended by a symbol of a bird. Why are Barclays pandering to this hypersensitive nonsense?
Chris Le M, Guernsey,
I work in Brussels and if you think the British are marked by WWII, you should see the Dutch. They shout give me back my bicycle at football matches
K, Brussels,
I feel that it is absolutely appalling that a logo which has been used for just over 3 centuries should be dropped to mollify the sensibilities of the Netherlands.
If they find the logo offensive perhaps they shouldn't be taking over the bank.
Marion Thornton, High Wycombe, England
Just to quibble, Odin is associated with ravens, not eagles. Although the King of the Norse Gods did turn into an eagle after stealing the mead of poetry from Suttung that was just general shape-changing, the bird is not generally listed as one of his attributes.
JRM, London,
Although the Dutch suffered greatly during the German
occupation during the war, I think it is about time now that
they try and put the past behind them and move on.
After all the Dutch are very much Anglophiles and would it
hurt them so much to accept that Barclays have been
using an Eagle emblem for hundred of years and it would
be nice to carry on the tradition.
There is still today some anti-German sentiment in Holland,
even more of course in 1945, but that did not stop the
Dutch taking in thousands of German children after the war?.
Running on Empty, Gerrards Cross, Leafy Bucks
This is so utterly utterly ridiculous- I can't explain how frustrating I find it. How can people be so conscious of image and the possibility of offending people for crimes which were committed by an almost extinct generation that they can wipe out 300 odd years of history? I hate to be petty, but I really hope no-one recognises whatever new, wholly inoffensive symbol they chose and the company loses out financially.
Edward, London, United Kingdom
This is just silly. So everyone who likes eagles is a nazi or what? Get a Life!
Friedrich, Nottingham, Cologne
Only a bank as dumb as Barclays could pay £45bn to take over another bank then scrap its own logo and move its headquarters abroad.
phil, london, uk
Absolute rubbish the eagle is totally irrelevant - keep the eagle - the German football team has eagles - Holland do not refuse to playe.them!
Lord Janner - have you something to say about this?
And why oh why is Barclays moving head office to Holland?
Kevin Mark Robinson, Knutsford, UK
I wonder If the USA will follow suit ?
Gareth Levingston, Bristol, UK
Through out the world and under some pseudo-excuses I think we are attacking some historic symbols for too many things that happen over the past 150-200 years. I'm sorry for the Holocaust, I don't agree with any ethnic attack nor witch hunt. I was born on the early 70's, still under the cold war. I grew up without 80% of the safety measures for toys, mobile phones or GPS. I'm still here in one piece. I believe we should not repeat the mistakes that happened on the past but we can not "attack" many of the pre-20th century symbols just because something bad and recent happened and makes us recall it. We must be able to look back, admire what has to be admired but still see the symbols of mistakes in order not to repeat them. To the Barclays bank I call out not to lose one of their most ancient symbols - a part of their identity.
Martine, Portugal,
Great shame one of the Dutch major banks will lose its identity. I can see they wouldn't want the eagle, but if they get rid of their bank then they don't have a say about the logo as it's not their bank any more. Can't have it both ways.
jean, Hadlow, England
Barking, just off the scale stark raving, BARKING MAD. and I'm Jewish. Who are these people that sit and dream this nonsense up ?
Alan Whitby, Yorks, UK
Let's hope RBS succeeds. Barclays is potty. The eagle is a commonplace symbol in the German Federal Republic, the Romanovs, and why everything comes down to the Nazis beats me.
I suppose noone in Europe drives VW or Mercedes, or flies with BMW aero-engines. This is the most bizarre thing I have heard. If Barclays wants to change its logo in the UK why not a toilet as a symbol ?
Customer, Bristol, England
What on earth is the matter with this spineless lot? Surely the Dutch are not that sensitve to an image of a bird. I believe the Nazis were enthusiastic wearers of shorts, no sign of them being banned. This is just ridiculous. Some merger, the HQ to go to Amsterdam now the logo to be scrapped. The eagle has nothing to do with the Nazis, it is time to grow up and stop looking for any excuse to make a fuss. Not so much sensitivity I think, more a case of seeing a chance to humiliate.
D.L. Stephens, York, England