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Are you, by any chance, brushing your teeth with the most resource-wasting, overcomplex piece of gadgetry that’s been witnessed by internet voters in the past 12 months? The £179 Sonicare electric toothbrush, made by Philips, has just been voted the winner of the first annual Landfill prize, the award for Britain’s cleverest rubbish – unnecessarily convoluted consumer inventions that help to increase the teetering junkpile of refuse we Britons produce every year.
Nominations from the thousands of visitors to the Landfill Prize website (including a great many Times Online readers) have now been judged by a panel of four, in which I joined Mark Watson the comedian, Carl Honoré, the author of In Praise of Slow, and Anna Shepard, The Times’s ecology columnist. Below, the Philips' brush, along with its fellow top-ten nominees in the Landfill Hall of Shame are luridly exposed in all their guilty, planet-draining detail.
There’s a serious side to this lampoonery. I launched the prize to coincide with my new book, Enough: breaking free from the world of more, and both aim to highlight the fact that, thanks to modern high-tech, we should now have all the gear we need to enjoy comfortable, contented lives. Our culture is easily capable of producing myriad consumer items that are durable, reliable and useful enough to give years of great service.
It's not like that, though. We're beset with messages that tell us that the stuff we've got now isn't good enough – that we need more stuff, that we need stuff that's somehow improved, with ever more extras and options. It's all got to be new, too, rather than, ugh, so last year. We've got fixated on producing and consuming ever more wastefully complex stuff that has no future. It's there to take our money and time on its brief trip from factory to landfill. Strange genius, indeed, as you’ll see from these…
1. The £179 toothbrush
The Philips Sonicare Flexcare brush comes with it’s own ultraviolet-light sanitising equipment, as well as a whole lot of other bells and whistles such as three cleaning modes (including “massage”) and different brushing routines. But a survey by Which? in November 2007 found that it performed only as effectively as a well-wielded £4 electric brush. Ordinary manual brushes can prove just as effective as high-end electrics if used properly, the survey adds. http://www.argos.co.uk/
2. The ijoyride
All home-exercise equipment tends to be used little and discarded often, according to research surveys. But the ijoyride caught our nominators’ attention for all the wrong reasons. To quote from a Saturday magazine advert, it’s "a new exercise machine that gives you all the benefits and none of the costs of owing a horse". It looks more like a bucking loo, though. See the website: www.ijoyride.co.uk
3. Ambi-Pur plug in “three-fragrance” air freshener
All plug-in fresheners are effectively devices that suck electricity while spreading synthetic chemicals around your home. The Ambi Pur 3volution is the pinnacle of this plug-in mania, a unit that contains three vials of perfume which it emits in rotation every 45 minutes, so your nose never gets “tired” of the smell. The refill bottles make for good instant landfill, too. http://www.choiceful.com/
4. Gillette’s six-bladed, battery-powered, wet razor
Welcome to the Gillette Fusion Power Razor. We’ll let the company’s blurb explain this one… “Battery-powered shaving system emits gentle micro-pulses for an incredible shaving experience. Now with Low Battery Indicator Light and Automatic Shut-Off. The front of the razor has 5 Blade Shaving Surface Technology with five PowerGlide blades spaced closer together to help reduce pressure. The back of the razor has 1 Precision Trimmer Blade... built into the cartridge.” How on Earth did mankind manage to evolve without all that? http://www.mygillette.co.uk/

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"But to this day, factories are still manufacturing rubbish for consumers to consume. "
Don't blame factories, please. They have no way to know do you need this thing or is it garbage. Arte you proposing factories to ration what they sell or to rise prices? Blame yourself or consumers who are too lazy or greedy or have better things to do than cleaning their houses.
misha, cayce, sc, USA
The fusion is the best razor by miles. It must've been voted for by people who hadn't bothered to try it out (as presumably most of them have).
Alex Allison, Newton Stewart, Wigtownshire
I have a friend who resides in HK and he can't watch his favourite sports from back home. The Slingbox is invaluable to him.
Lance W, London,
I also disagree with the toothbrush being voted number one (oh the irony). Yes the manufacturer could do a better job with the amount of resources used to make the item and the brush heads should be biodegradable (if they aren't, not sure).
People in Britain underestimate the importance of good oral hygiene, one of them includes an increased risk of a stroke. Yes if you brush correctly that should be fine but by the state of the mouths that walk past me everyday I can see and smell that people just don't care and if it takes an electric toothbrush to do all the work that people seem to be unwilling to do then I'm all for it.
Michael, London,
in America, the fusion is a 5+1 razor. The power is a waste, but otherwise, it works quite good.
john, Dallas, Tx
John's mistake is the calculation should be W x hrs to give WHr, the typical kWHr is 8 to 12p. Assuming 10p per kWHr so his 70WHr converts to 0.7p per day or 63p per quarter.
Frank, Seattle, WA, USA
Correction - the Gillete Fusion only has 5 blades, 4 on one side and a trimming blade on the other. I trust though, that shortly there will be a 6 bladed razor which will perform exactly like this one does.
Xhent, Sydney, Australia
Love the pocket sundial.
Where can I get one?
Katy, London, UK
70 watts per day? Given that watts are a measure of power (1 watt = 1 joule/sec) rather than energy, does this mean that the energy usage of John's computer is accelerating?
Stuart, Bristol,
Do they make pocket sundial that works 24 hours per day, anywhere in the world? I'd like one of those!
Richard, Peterborough, UK
This article and the 'awards' are nothing more than a barely-concealed plug for John Naish's book - come on The Times, you used to be good!!! Get back to journalism please!!!
Will, London, London
Does your dentist work for Philips Victor? Mine told me that as long as you brush properly, a cheap plastic toothbrush should suffice. And guess what...I dont have a single filing.
Just imagine how much wasted energy people must use charging their toothbrushes. It makes you sick really. Just have a clean and polish at the dentist and then make sure you clean them twice a day. It's not rocket science.
Hannah, Sheffield,
Are you really writing a column on a web page about how we have to many advanced widgets and should settle for less? Are you really standing in the forest unable to find a tree?
Shane Hanson, Boise, Idaho, USA
Whilst I don't use the particular Sonicare toothbrush mentioned, but I do have a Sonicare Advance. To be quite honest, even my dentist refers to it as the Rolls Royce of toothbrushes. Like Victor, I too changed between the sonicare and a manual toothbrush, usually when I'm on holiday and I forget to bring the charger. There is no comparison between the standard of the clean given and I find that the cleaning goes beyond the tip of the bristles. This is quite handy when you have spaces between your teeth. Needless to say, I didn't pay £179 for it (or any where near that amount), as I wasn't stupid enough to buy it in the UK.
Elizabeth, Ashford, Surrey
I strongly agree with the "Tassimo" being a real waste of time and resource and a generator of loads of unnecessary landfill from its pods.
What is wrong with a French Press? - All that time spent washing up I suppose!
Owners of the Tassimo are signing up to one system or choice of getting coffee, whereas with the old outmoded methods of coffee making you are free to buy coffee from anywhere...
ChasNDave, Brampton, Cumbria, England
I now want to buy a pocket sundial. Thanks a lot John.
Easily influenced, Newport, UK
Victor Lyons, you sound like you work for Sonicare. Would any sane dentist order you to use sonicare?
Ahmet Arikan, London,
I think it's time that adverts were run by an independent body, so if you're going to pay for airtime with the sonicare toothbrush, you're going to have to justify the cost vs results.
Mark, Woking, UK
slingbox is probably the best gadget I and many others have ever bought. I have never once used it when on holiday but use it daily living here in Italy to keep up with UK TV and news
dave, Verona,
Having just returned from 5 years of overseas postings in Africa and Russia, let me tell you that the Slingshot could be a great tool for an expat in a non-English speaking country.
Tim, Ascot, UK
I disagree with the slingbox being on this list. It is one of the best gadgets we own and enables the whole family to watch SKY from our Holiday homes abroad. That way we can watch the news, sport and tv programmes we like in english just by hooking our slingbox up to the tv. My sister uses it at university too so with one dish and sky subscription we have access to sky in five properties.
Helen, London,
You're quite right, Virginia, I for one do not want to live in a world with only roads, houses, buildings, factories, and mines. I also want there to be gardens, zoos, holiday resorts, airports, farms and rubbish heaps, without those things our landscape would be filled with dreary gaps and we would all be bored and hungry and surrounded by our own waste. We must turn our plants and animals and open spaces to useful, constructive purposes and not simply ignore them!!!
_Felix, Nottingham,
Do Victor and CS happen to work for Phillipps and Gilette by any chance?!
I also wonder if the creators of the ijoyride have heard of riding lessons? Its a new excersise that gives you all the benefits of riding a horse in the fresh air and countryside and none of the costs of owning a horse or a riduculous horse imitating machine.
Julia Astley, Bristol,
I stopped buying tat-crat a while ago and now have the ill-defined position of wanting to get rid of all the useless junk but knowing that it is entirely useless. Can I get away with trading standards and descriptions on eBay?
For sale: All my useless crap. Not particularly useful for anything but will take up much space wherever you store it.
Bidding starts: 3 years of guilt
Alistair Kipling, Birmingham,
I strongly disagree about the Sonicare toothbrush. My teeth were a terrible mess of periodontal disease until my dentist ordered me to use a Sonicare. On the two occasions when I stopped using the Sonicare for short periods and used a regular cheap electric toothbrush, my periodontal disease reappeared.
Victor Lyons, New Delhi , India
Quite.
Paul Francis, Brisbane, Australia
some of these gadgets do look rubbish. however, as someone with an extremely heavy beard I can tell you that the gilette razor is the best one on the market and the electric but actually does work. yes, we managed to evolve without them but for some odd reason we have decided that hairy men are not good so thank you Gilette!
CS, Sydney, Oz
Well, if it makes you feel better to fill up all the cupboards and drawers in the kitchen, then go ahead and turn your cash into trash. While renting before building our house, most of our "treasure" was boxed and stored in the garage. We lived happily without all the bagage and even forgot what was in the boxes. We could live with a quarter of what we buy and own. But to this day, factories are still manufacturing rubbish for consumers to consume. No wonder there's global warming and animals and plants are disappearing. Who wants to live in a world with only roads,houses, buildings, factories, and mines!!!!
Virginia, Brisbane, Australia