Win luxury hampers plus Waitrose vouchers & guidebooks
DO you reckon you have what it takes to become a successful entrepreneur?
There are two schools of thought about what makes an entrepreneur. The first is that anyone can do it if they really want to, provided they put in the effort. The second — and this is the view of psychologist Adrian Atkinson — is that you have to be a certain type of person and, if you are not that type, you are wasting your time.
Atkinson, who is chief executive of Human Factors International, a business-psychol-ogy consultancy, is so convinced that entrepreneurs are born and not made that he has set up a research project in conjunction with the Prince’s Trust to identify which of the young people aged 14 to 18 advised by the trust should be encouraged — and which should not.
He said: “This theory that anyone can become an entrepreneur is absolute nonsense. And what is terrible about that message is that it is making people risk their money and is therefore creating larger debts. It is just awful. I often have people saying they are going to sell everything and become an entrepreneur, and I say for goodness sake don’t do it. Very few people are wealth creators and it is really important that people realise where their strength lies.”
Atkinson’s theory is that people can be divided into two groups — those who are wealth creators and those who are not. The group of wealth creators can then be divided into four different types — experts, corporate-wealth creators, enterprisers and true entrepreneurs.
As part of his research with the Prince’s Trust, which begins next month, Atkinson has devised a questionnaire to help identify the various types of business people. He has also created a shorter version (below) for Sunday Times readers to try.
For each group of four statements, choose the one that best describes the way you would go about starting a business of your own. Then add up your scores from the five groups to give a total. This will tell you if you have it in you to become a successful entrepreneur.
To find out if Atkinson’s theory has any merit, we tried the test on two successful entrepreneurs: Will King, who set up King of Shaves, a business that sells shaving oil and razors and has sales of £15m; and Lara Morgan, who founded Pacific Direct, which provides toiletries to hotels and has sales of £18m.
King got a very high score of 19 out of a possible 20, showing he is highly entrepreneurial. He said: “I became an entrepreneur for a couple of reasons. First, I wanted to be in control of my own destiny and, second, I wanted to work with like-minded people.
“I always saw financial wealth as a byproduct and not the end result.
“Many things trigger people to become entrepreneurs, but if you are not prepared to sweat and sacrifice to get the boulder out of the little hollow and rolling, you’re unlikely to succeed.”
Morgan also scored 19 out of 20. She said: “Being an entrepreneur is very hard work and the rough days can be horrid and lonely.
“But irrespective of all the challenges, it is a continual learning process and I would not change the bad days for all the freedom I have or the pleasure of working with some exceptional people.”
When it was my turn to take the test, however, I scored nine, defining me as an expert, or someone “not so attracted by personal risk or by commercial challenge” — in other words a million miles away from being an entrepreneur.
The test certainly seemed to work for the three of us. But what do you think? Are entrepreneurs born or made? Is starting up a business a path open to all — or is it something only those with the right personality should attempt?
We would love to hear your views. Use the form below to post your thoughts.
How to see if you have what it takes
FOR each of the following five groups of statements choose the one that best describes what would be most important to you when starting your business.
Group 1 A Working with other like-minded individuals B Making a big effort to get the company structure right C Willing to work seven days a week D Realising that technical excellence is the key to success
Group 2 E Getting some qualifications before starting your business F Only starting the business with all the finance in place G Keeping your existing job until your business is established H Seeing work as relaxation
Group 3 I Making sure you have a social life as well J Be willing to sell your house and car to start your business K Taking your time to make all the important decisions L Plan your exit strategy from the beginning
Group 4 M Not selling more than the company can deliver N Making sure the product is perfect before getting sales O Be willing to fire people who perform badly P Developing business plans to make strategic decisions
Group 5 Q Always involving colleagues in decisions R Only aiming for the highest quality SBe willing to sacrifice family life to build the business T Realising that all that matters in business is making money
What it says about you
SCORING
Score 4 points each if you chose C, H, J, O, S Score 3 points each if you
chose A, E, L, P, T Score 2 points each if you chose B, F, K, M, Q Score 1
point each if you chose D, G, I, N, R
Depending on the statements you selected, if you have the appropriate personality, intellectual ability and values, then you are likely to be an Expert, Corporate, Enterpriser or Strongly Entrepreneurial wealth creator.
Score of 5 to 9: EXPERT Not so attracted by personal risk or by commercial challenge. Sees value in getting processes right and focuses on achieving high-quality work. Prefers functional role using technical knowledge and expertise.
Score of 10 to 14: CORPORATE Interested in developing a business within a structured context. Achieves this by energising groups in organisations. Willing to take business risks rather than personal risks. Looks for challenges in medium to large organisations.
Score of 15 to 18: ENTERPRISER Seeks excitement from making things happen. Finds personal risk-taking exciting but prefers to share risks and rewards with others. Focuses energy on achieving goals but maintains reasonable work/leisure balance. Dislikes routine and constantly seeks challenges.
Score of 19 to 20: STRONGLY ENTREPRENEURIAL Enjoys starting own businesses and devotes all energy and time to make things happen, often at the expense of family, possessions and reputation. Restless and often dissatisfied with what is achieved but very resilient and able to pick up and start again. Sees work as relaxation.
Human Factors is offering Sunday Times readers the chance to take the full test and receive a report for a specially reduced fee of £10, provided they do so in the next five days. For further details go to www.humanfactors.co.uk/pep .

Building on the huge success of 2007, Bank of Scotland Corporate is maintaining its reputation for being the Bank for Entrepreneurs with the Bank of Scotland Corporate £35 Million Entrepreneur Challenge.
The Entrepreneur Challenge closed for entries on 19 May and the short listing process is underway in each of the regions. Seven regional winners will then be chosen from the finalists with each winner receiving up to £5m funding entirely free of interest for 3 years and free of arrangement fees.*
Register below for news and updates.
* Funding subject to status and terms to be agreed, security may be required.
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times. Globrix Property Search - find property for sale and rent in the UK. Visit our classified services and find jobs, used cars, property or holidays. Use our dating service, read our births, marriages and deaths announcements, or place your advertisement.
Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
Interesting article. I teach entrepreneurial skills to creative and media industries post graduate students (MA Media Enterprise) and inevitably believe that you can learn to be entrepreneurial. I believe that there is no reason why most of us cannot learn to develop at least some of the skills associated with entrepreneurship. And many people need these skills in employed positions as well as in freelance or self employment. In terms of running your own enterprise, research shows that access to finance is more likely to make you a successful entrepreneur than personal characteristics.
Annette Naudin, Birmingham,
Hi
I was in happily in corporate at a senior level and started working for myself in order to create a balance to enjoy time with my daughter That was 11 years ago and i have made agood living as well as taking 12 weeks off a year and most of the other 40 weeks only working 3 days a week. It isnt an empire and I dont have milllions in the bank but by crikey Im happy! I too think your questions are biased towards 'the ruthless obsessive types' and i think the work entrepreneur is overused. Whilst everyone may in theory be able to be an entrepreneur in the style of Richard branson etc in practice it will only happy if they are willing to do whatever it takes
Anne Pink, Middlesbrough, England
Very interesting article. The questions seem a little slanted towards a business model biased against family life, where unless you're prepared to sacifice time with family you will score less. Equally, for social and creative entrepreneurs who are profit-motivated but might not believe that 'all business is about is making money', will score lower. For many, business is about fulfilling personal values, and entrepreneurialism, about 'making things happen' in the world - be that humanitarian, creative, or commercial - not simply limited to profit-only motivated enterprises.
I stongly prefer Geuff Wood's questions - and going on the Prince's Trust's target demographic, surely this kind of questioning might be more beneficial + empowering for young entrepreneurs from socially marginalised backgrounds?
Ruthie Collins
Positiveworld + Positive Communications
The Hip Girl's Guide to Being an Entrepreneur
Ruthie Collins, Cambridge/London, UK
Great article. Thanks for sharing. I have three siblings and none are entrepreneurs. My Dad was employed as an engineer at U.S. Steel his entire career and my Mom was the ultimate homemaker (lucky us!).
After 30 years, my family is just beginning to understand that I was a born entrepreneur. Personality has so much to do with it and that darn drive of wanting to do great things in the world just can't be shaken. Combine that feeling with the tremendous need for freedom, flexibility and a desire to control one's life destiny -- that's entrepreneurship at its best.
I blog about it often enough (www.escapefromcorporateamerica.blogspot.com)!
Laurel Delaney, Chicago, USA/Illinois
Adrian Atkinson is asking the wrong questions; they are too subjective. Any intelligent person could guess which answers will give a high score so you can never be sure whether they are lying.
You need to ask objective questions so that the answers can be verified by checking the facts.
About thirty years ago, based on long experience as a management consultant dealing with large and small firms, I developed a quiz called "Are You Fit to be an Enterpreneur?" It was published in The Guardian Small Business section and I also read the list out at a seminar for small business advisers. They thought I was joking.
I offered the quiz it to a well known bank specialising in financing smaller firms and start-ups so that they could improve their chances of backing people who would succeed rather than fail. They did not take up my offer so they (and many other banks) are still backing the wrong people.
I can't remember all the questions but here are a few.
Did you have a deprived childhood? Are you an orphan? Did your parents divorce or separate before you became and adult? Did one or more of your parents die before you grew up? Was your father or mother a drunkard? Did your father go bankrupt when you were young?
Are you a member of a minority group in nationality, race or creed?
Are you below average height? Are you well above average height?
Are you dyslexic, dyspractic or disabled?
Did you fail or do badly in school exams?
Do you have a university degree or, worse still, a higher degree (if so, get yourself a safe job in the public sector).
Answers to these questions can be verified if necessary so liars can't cheat (or can be found out).
If you check these questions against many well known enterpreneurs, past and present, you will find that they score quite highly. It's also true for people who succeeded in other fields, eg. actors, authors, politicians, monarchs, etc.
The same is true of many infamous people - murderers, rapists, dictators, etc.
So a high score won't guarantee that you will become rich and famous; you might end up in jail.
But there is a moral. If you are a parent, the best thing you can do to increase the chances of your children succeeding is to kill yourself or at least abandon them. (I realised this too late for my four children; they will probably never be rich or famous but they are unlikely to end up in jail.)
Geoff Wood, Stockport,
Enjoyed the article. I believe that Entrepeneurs are born and not made, although they often need a little help along the way.
You may like to visit the website we created for my late husband, David Goldman, who founded Sage.
He was an entepeneur in the classic mode.
www.davidgoldman-sage.com/index.html
Cynthia Goldman, Newcastle, UK
Thank you so much for this short profiling. I took the test and scored 20. The verdict is so me because I have lived it when I set up my law practise in 1999 and ran it successfully until I fell ill 3 years ago. I am better now and have just set up 2 businesses within the last 6 months. it's early days yet but I was willing to sell my home and Merc, and I am still willing to do so, in order to finance the business if I do not raise the requisite finance within the next 6 months. Barclays bank officers said I should not sell my home to start the business in 2005. Last year I took on some legal work and won the cases, and that gave me the seed money to get me started. So I truely thank you for giving me the confident thro this profiling to get me focussed on building the business - which deals with the training and development of petroleum lawyers and managers in middle management positions in developing countries' energy sector.
Cassandra Martinez-King, London, UK
I would tend to agree that entrepreneurs are not made, but are born.
However, I believe that we can train SME owners, who are ideally suited, with business skills training, to run a franchise outlet, where marketing and strategy skills are not required.
Rob Smorfitt, Pietermaritzburg, South Africa
I definately think entrepreneurs are born. It's something that's part of your psyche. And if you don't follow the dream and end up working for the man you get to a stage when you almost can't breath.
This happended to me. I never stuck a job for longer than 3 years. I hated working for 'the man'. I hated the politics in particular. I never quite knew how to play the game as the rules seemed to change all the time.
I've been running a business hit seven last October. It's been the best adventure ever. Everything has a price and although I'm yet to hit the jackpot that is merely a by-product . But you certainly have to have nerves of steal, be willing to take risks, have faith, belief, passion and energy when you're in the driving seat. But I wouldn't swap my crazy working life for the corporate world.
Hela Wozniak-Kay, London, England