Carl Mortished: World Business Briefing
Attend a special evening hosted by Mike Atherton
While we watch the grotesque drama of the global banking system slashing its own wrists, the real economy has just arrived at outpatients with headaches. There is tummy upset in the West, while a mysterious rash has broken out in the East.
In China, steelmakers are in deep trouble, the Olympics are over and the building sector, inflated by huge injections of public money, is subsiding. The symptoms of too much capacity and too little demand are beginning to show up in disputes with iron ore suppliers and sudden export surges to the United States as the Chinese resources industry chases dwindling demand for metal in Western markets.
The price of steel is tumbling worldwide as construction markets sag and motor manufacturers cut volume targets. ArcelorMittal, the world's biggest steelmaker, has cut back production from Kazakhstan and Ukraine, big steel exporters, by up to 20 per cent. In London, the price of steel billets on the London Metal Exchange, a gauge of the temperature in the Asian and Mediterranean construction markets, has fallen by 60 per cent since July. Corus, the Anglo-Dutch steelmaker recently acquired by Tata, of India, gave warning this week that European markets were soggy.
In the past China might have muddled through a period of soggy markets, grabbing market share from rustbucket American and European steelmakers. They could shift product at prices that barely cover costs while blustering their way through the protests and anti-dumping litigation. China had the edge on costs with a combination of cheap labour, cheap raw materials and cheap transport. It could always rely on steel consumers to help to fight its corner: Motown liked cheap steel, just as the rest of America liked $10 T-shirts, inexpensive laptops, toys and furniture.
The world has changed - the global mining oligopoly has pushed through swingeing iron ore price increases, tripling the price of ore, and coking coal has surged as well. Fuel and transport costs have taken their toll and China can no longer assume that it is competitive. In the case of heavyweight, low-added-value building materials, it is a moot question whether China can ever again be a competitive and profitable exporter.
You can sense China's pain in the disputes erupting between steelmakers and their suppliers. Indian iron ore producers complain that Chinese buyers are demanding price discounts and refusing to lift cargoes. The Chinese have suspended imports of iron ore from Vale, the Brazilian miner, in protest against the latter's attempt to impose a second price increase. Add rising Chinese wages to the equation and China's competitive edge looks rusty, indeed. A decade of restructurings, bankruptcies and mergers has transformed the American and European steel industries into much leaner, profitable producers, some of which have become cogs in the machines of rival Indian metal merchants. Worse still, the US is no longer a ravenous market, looking for cheap metal. The construction industry is comatose and Detroit is flatlining - the auto industry has joined the living dead, forced to make huge cuts in capacity that may have devastating effects on suppliers.
Xu Lejiang, the head of Baosteel, recently predicted a contraction in China's steel output, a recognition that it was internal markets that would drive the Chinese industry in future and post-Olympics. That would mean more modest rates of growth. The interesting question is to what extent the loss of competitiveness is part of a wider structural change in world markets.
Within the world of logistics, the signals that moderate traffic from Asia are turning amber and, in some cases, red. DHL, the air freight and logistics operator, is hearing a new message from its Asian customers: where manufacturers were once concerned only about speed and efficient transport from Shanghai and Shenzhen to Los Angeles, London and Frankfurt, the present priority is proximity to markets.
According to Scott Price, chief executive of DHL in Europe, the global supply chain is in turmoil. Where manufacturers previously would think nothing of shipping finished goods from China to the United States and Europe, they are now looking for shorter supply chains. DHL is faced with upheaval as its clients rip apart a logistics and supply chain crafted over the past decade that was based on low-cost transport.
Mr Price reckons that the world is moving from globalisation to regionalisation. In a recent business review with high-tech companies, the customers said that rather than supply out of Asia, they were looking at assembly in Europe.
Foxconn, a Taiwanese electronics company that makes Nokia and Acer brand handsets and laptops, caused uproar this year when rumours circulated in the Czech Republic that a large PC plant was to be relocated in Hungary. In fact, Foxconn has been enlarging its footprint outside Asia, having bought assembly plants in Mexico and Hungary from Sanmina-SCI. It is shifting production out of the hotspots on China's eastern seaboard to remote provinces in northern China, while expanding assembly on the edge of European and North American consumer markets.
For DHL, that means less intercontinental freight as companies change the way in which they do business. It means product assembly close to consumer markets and the need to create new logistics hubs. According to Mr Price, the largest air freight lane last year was from China to Mexico: “Four to five years ago, nobody would have questioned their assumptions about oil. Now the price of oil forms the basis of big decisions about where to locate a factory.”
The price of oil is tumbling and it could fall farther, but it is too late to prevent a fundamental shift in the pattern of global trade towards regional fiefdoms. The cost of producing oil beyond the massive reservoirs of Arabia has reached levels that are two or three times the long-term average price of $20 a barrel that was considered the norm in the 1990s. Production of iron ore is in the control of a de facto cartel and if Opec is not in control of the oil price, non-Opec producers have lost the means to challenge Opec with alternative supplies. If the oil price does collapse, it will be a short-lived respite before a renewed and more vicious upward spiral.
We are moving to a world of greater protectionism, where resources are jealously guarded. It will be a world where the cost of materials and fuel is no longer taken for granted and forms as large a part of strategic planning as the cost of labour. For several decades it was fashionable to say the world was getting smaller.
Now, the distance between us and our trading partners appears to be widening.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
1998
£47,955
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
£353 per day
Phonepay Plus
London
PwC’s Consulting practice helps businesses of all shapes and sizes work smarter and grow faster
PwC
£37,000
Department for Culture, Media and Sport
London
Currently £36,285
Department for Culture, Media and Sport
London
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Accommodation, flights, tickets to the race and a KL city tour for only £999pp
PremierHolidays.co.uk
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.