David Wighton, Business Editor's commentary
Claim your free 2010 double sided wall chart
BHP Billiton is known down under as “the big Australian”, but the mining giant has deep roots in Britain, as became clear yesterday when it started to classify metals by their social class.
Marius Kloppers, the chief executive, described aluminium as a “middle-class commodity”, which is not a reflection of the metal's life in suburbia but its greater consumption by developed economies. Iron ore, copper and steel, on the other hand, are lower class as they are bought in greater quantities by emerging countries.
Mr Kloppers was not trying to ignite a new class war but trying to highlight why BHP is better placed this year than its rival Rio Tinto.
After the $38 billion acquisition of Alcan last year, Rio gets about one third of its earnings from aluminium. As the economies of Europe and North America slow, demand for cans, cars and other aluminium products will fall (the metal's price is already down 17 per cent in the past two months).
By comparison, BHP gets only 6 per cent of its earnings from aluminium and has a bigger exposure to the working-class metals that are used to build infrastructure in China and other rapidly developing economies.
Of course, Mr Kloppers has good reason to champion this class divide. BHP has offered 3.4 of its own shares for each one of Rio's in a takeover deal worth about £70 billion. Therefore, the more that Rio's share price falls against BHP's, the more attractive this deal looks. Rio's shares are trading at three to one at present and BHP is hoping that further weakness will have shareholders flocking to accept its deal later in the year.
However, as with all artificial divisions the situation is not as black and white as Mr Kloppers claims. China consumes about 40 per cent of the world's aluminium, which suggests that the metal is both working and middle class. Also, the price of aluminium could rebound this year as China shuts down its production of the metal. The aluminium smelting process is extremely energy intensive and between 10 and 20 per cent of Chinese production has been mothballed, which could force up prices.
Ultimately, it will not be lower or middle-class metals that decide this takeover battle but bureaucrats in Brussels, who must determine whether the merger of the world's largest and second-largest miners is a concern. Presumably, these bureaucrats represent the upper class in Mr Kloppers' world view.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
1998
£47,955
2004
£56,950
Essex
Check your free Experian credit report before applying
Car Insurance
£100,000
Barnardos
UK
£123,460 pa
The Law Commission
London
Southwark County Council
Competitive + bonus + benefits
Manchester United
Central London
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Includes flights, accommodation with room upgrades, transfers city tours in Hong Kong and Bangkok.
PremierHolidays.co.uk
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
Choose from the beautiful landscape and tranquil beaches of Oahu, Kauai, Maui & Big Island.
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.